Yesterday, in Superman issue 13, Clark Kent quit his long-time job at the Metropolis newspaper.
Kent, Superman’s alter ego, has been employed by the newspaper since the comic book series started in the 1940’s.
But new Superman writer Scott Lobodell says they wanted to “explore Superman through a modern-day lens.”
As far as what Kent will be doing now that he’s quit—Lobodell says you are going to see him “come into his own in the next few years as far as being the guy who takes to the Internet and…starts speaking an unvarnished truth.”
Lobodell also says that Kent won’t be filling out an application anywhere, but instead will be “more likely to start the next Huffington Post or the next Drudge Report than he is to go find someone else to get assignments or draw a paycheck from.”
It’s likely that Kent will make more money being his own boss.
Clark Kent isn’t the only one redefining their working roles and exploring things through a different lens.
Take financial advisor Matt Zagula. Matt is combining his expertise as a marketer and a financial advisor and teaching other financial advisors how to market their businesses better.
Rory Fatt teaches restaurateurs how to market their restaurants—helping them routinely increase income 100% to a 1000% after attending his Boot Camp.
Pat Flynn and Somnath Sikdar are helping gym owners increase their income by teaching and marketing Kettlebell training.
Julie Steinbacher and Adrianne Stahl, both lawyers, coach attorneys from across the United States to make their firms more productive and efficient.
Marketer of the year finalist Donna Galante is using her marketing knowledge from her experience successfully growing her orthodontic practice to teach other dentists how to grow their businesses too.
Steve and Bill Harrison use their knowledge, experience and skills in journalism to help others launch books and get media coverage.
Information marketing ISN’T about creating big e-commerce sites that require a big cash budget to run.
It ISN’T about giving up or selling the business you’ve always run (although you may decide you want to after you see how profitable and fun it is.)
Information marketing IS about making money in return for your time, passion and your knowledge and expertise in the thing you love to do.
As you can see, it doesn’t matter where your expertise lies. Whether it’s repairing cars, gardening or dog obedience training—information marketing fits well with every field.
Taking your expertise in your field and leveraging it to expand your income is a smart and profitable decision.
When I was doing magic shows, I learned how to fill my schedule with shows until it was over-flowing. I learned the most profitable type of shows to do to increase my income. But I was maxed out.
I couldn’t hold another magic show even if I wanted to because there was only so much time in a day…and I wanted to have a life too. I didn’t like the way things were going. I was starting to not like doing magic shows—the thing I had always loved—because I felt like I was always working.
Information marketing was how I expanded my income. It was my ticket to freedom. It brought me face-to-face with modern times—where people want more and more and more information.
Of course, information marketing will give you much more than money. You’ll have more time. You’ll be excited about your business again. It will make your business easier too…
Because using reports, newsletters, books, mastermind groups, events, coaching programs, speaking engagements… have helped information marketers who come from vastly different arenas to:
- Raise their status to celebrity within their niche making them appear to be “the expert” to prospects and customers.
- Charge more for their services because of their new expert status.
- Create multiple streams of income so that if one stream dries up or isn’t doing well, they don’t have to worry about experiencing financial difficulties.
- Attract new customers to them who are already pre-conditioned to buy.
Take a clue from Clark Kent and look at modern day trends. People craving information is not going away. You can provide it and get paid for it, or someone else (like your competitor) will.
No matter what business you are in, if you are looking for ideas you can turn into a profit, cost-effective ways to expand your business, new ways to promote your business and attract customers and/or a way to add hours to your day, information marketing is your ticket to a better life.
If you are ready to expand your income by leveraging your expertise in your field and make money in return for your time, passion and your knowledge and expertise in the thing you love to do then you don’t want to miss this year’s InfoSummit.
Want more insider information on how to leverage marketing and sales to improve your business? Click here to claim your special free bonus of $633.91 worth of marketing materials.