Do’s & Don’ts To Make Your Business Hot…And Keep It Hot All Year Round

By: Dave Dee on: January 12th, 2016 6 Comments

If you are like a lot of business owners I meet, you have some procedures in place to attract customers. You may or may not have some follow-up in place. And because often things are cyclical—you work on getting leads, then switch to trying to convert them. Then switch back to focusing on getting leads again. A lot of it is manually done. And because you are missing some of the pieces sometimes things fall through the cracks.

This not only leaves you vulnerable to your competition stealing your business, but it’s stressful waking up remembering the things you forgot to do. Plus it leaves your business running hot and cold.

Let’s face it. That’s no way to live. Stressed out all the time. Worrying about what didn’t get done. Wondering if you’ll have enough customers next month. Wanting more out of life and your business.

So here’s a list of “do’s and don’ts” that will not only reduce your stress level, but will make your business run red hot year round, even when you step away from your business.

Don’t do it half-way. If you have a lead generation system in place, but not a follow-up system, you are spinning your wheels. As Dan Kennedy said in Thursday’s blog, “If you go to all the trouble to get leads and then ignore them, you might as well not have gotten them in the first place.”

Don’t limit your media. Dan Kennedy often talks about the dangers of only using one media. In addition to the dangers, leveraging a variety of media from Facebook ads to email to direct mail will make it near impossible for your prospects to ignore. Plus because the majority of your competitors will only be using one media, you will blow away the competition.

Don’t make appointments and sales dependent on you (or your staff.) You need an automatic system—not a manual one—that consistently, reliably follows up with each and every lead in an efficient, predictable way day-in, -out, whether or not you are there. Sure you can give a list of leads to a sales person and tell them to call to follow-up. But what happens if they didn’t reach the prospect? What if they don’t reach them and they are taking a few days off? You might miss your window of opportunity.

Do it quick. There is no virtue in doing things slow. The sooner you get systems in place, the faster you’ll be able to enjoy more freedom and less stress. Dragging out the process means you’re more likely to forget a critical element. It also ends up prolonging the rewards of better customers and bigger profits.

Do create a reliable list-building system. In Dan’s article, Two Mistakes To Avoid When It Comes To Your Most Valuable Business Asset, he says that the most valuable asset a business has is its customer list. You should continuously be working on building this list. To make it easier, put something automatic in place so it’s working for you around-the-clock.

Do use templates and tools. This goes hand in hand with “Do it quick.” This not only makes it much faster to get things in place, but by using tools and templates, you ensure things will work and are repeatable.

When you get your business running efficiently, effectively and automatically, your business will always be humming along attracting your ideal prospects and immediately converting them into buyers

That means you’ll stop struggling and have more time to enjoy life.

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On “Creating Your Ultimate Marketing Machine” you’ll discover the secret formula to creating a system that works 24/7/365 to get you new customers, clients or patients, convert them into sales and creates a predictable, reliable cash flow surges in your business…on Auto-Pilot!

You set this system up once, and it runs for you all day every day!

Reserve your spot for this one-time only Livecast now by clicking here and in just a few hours of working “on” your business you’ll eliminate hundreds of hours working “in” your business.


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    Dave Dee is one of Dan Kennedy's most successful students. Dave saw Dan speak over 16 years ago at one of the Peter Lowe Success Events when he was a struggling magician. He bought Magnetic Marketing and as you will hear when he tells you his story, his life changed in less than 90 days. Dave became a very serious student of Dan's by attending my seminars, joining his coaching group and most of all from implementing what he learned. Dave has become a top flight mentor and expert and is the GKIC Chief Marketing Officer. For more money-making marketing tips, tactics and strategies, go to

    6 Responses

    1. David Hunter says:

      Great list of “do’s” and “don’ts.”

      I love what Dan says, “If you go to all the trouble to get leads and then ignore them, you might as well not have gotten them in the first place.”

      It’s soo true! I see business owners all of the time get leads and never follow up..

      • Yep, so true… We’ve been able to double and even triple some of our clients’ revenue by fixing this same issue in their business – not having a follow-up strategy/sequence.

    2. Thanks. Nice tips. I’ll just try implementing all you’ve said.

    3. Dave, I would love to attend your webinar but i am working during those hours. Will there be anyway to view it afterwards?

    4. re: Don’t make appointments and sales dependent on you (or your staff).

      Here, do you mean, as an example, using a CRM system where leads are logged and touches tracked?

      For example, if someone calls an interior decorator about doing some work (a lead) and there’s some phone tag to connect with them, they go away for a couple of days, etc., the outstanding lead is still in the CRM system? (Hasn’t fallen through the cracks)

      Or, are you suggesting some kind of automation beyond that? If so, I’m not sure what that would look like.


    5. Marie Jones says:

      Content and engage with your customers and make attractive online presence.


      Don’t Use only social media as only one way.
      Don’t copy other brands.

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