Newsletters are one of the most powerful tools you can use…
In fact, Dan Kennedy has said that 50% to 70% of his private clients have grown out of his newsletter base.
But there are many additional powerful uses for your newsletters too.
Today, I’m going to show you how to use your newsletter content to rank higher in Google, get free advertising and do something that Dan Kennedy preaches about and says every business owner needs.
The big idea is that your newsletters can be recycled and used to significantly multiply your impact and your income.
Let me show you five ways to do this.
Rank higher on Google. The more fresh content you have on your website, the higher you rank in Google. You can pull articles or even portions of articles from your newsletter and post them on your website. If you optimize your articles with keywords you can improve your search engine ranking even more. If you add content frequently enough, this will help improve your search engine rankings and help more people find your business when using search.
Increase your newsletter subscriptions. When including articles or portions of articles from your newsletter on your website, drive people to subscribe to your newsletter by letting them know they can get more information like the post they’ve just read by subscribing to your newsletter.
Get your industry to endorse you. Do you have an article that is particularly well suited for a trade organization in your industry? Submit a query to trade publications in your niche to see if they would be interested in publishing your article. When your articles are published in a trade publication, it’s like having your industry endorse you.
Get Free Advertising. If a trade publication, newspaper, or magazine can’t pay you for your article, let them know you normally get paid $500 to write articles, but if they would be willing to trade you double that in advertising space, you will give them the article for free.
Write a book. Recycle your articles into a book. Dan Kennedy says that if you want to position yourself as the expert in your field, industry, or niche, you must publish a book.
Publishing your own book will affect:
- Who you attract: a book will make people perceive you as the expert, which means you’ll attract better, bigger and more prestigious clients.
- How clients, customers or patients behave towards you: people treat experts with more respect.
- How well you are compensated: experts get paid more.
- How much influence you have: the person positioned as the expert will have greater influence than the person who is running with the pack.
Of course, writing a book is daunting to a lot of people. This is to your advantage though since most people will never take the time to write one. Which means that when you do, you’ll be positioned out ahead of the pack in the lead position.
Use your newsletter to write your book, e-book or special report. Gather ten articles from your newsletter and you’ll have a nice report to use as a bait piece or could even create a Kindle book. Collect 40-50 articles from your newsletter and you will have enough for a book.
There are many other ways to recycle your newsletter content to multiply your impact. What are some of the ways you’ve used yours? Share your ideas in the comments below.
NOTE: Want more insider information on how to leverage marketing and sales to improve your business? Click here to claim your special free bonus of $633.91 worth of marketing materials.