Four tips from Kris Kringle’s spreadsheet…

By: Dave Dee on: December 4th, 2012 6 Comments

At home in Atlanta, the holiday festivities are in high gear…

From the great tree lighting in Lenox Square to concerts, events leading up to the Chick-fil-A Bowl, ice-skating, Santa appearances and shopping …it seems everyone is full steam ahead.

Of course there’s a lot to do personally too—right?

Present-shopping for family and friends, gift-wrapping, tree-trimming, holiday card writing and mailing, house-decorating, holiday meal-planning and making, cookie baking and on and on…

There is a lot to do, but somehow we manage to get it all done each year.
Why is that?

Are we superhuman?

Does “Kris Kringle” have a spread sheet?

No, but we are more focused.  We have our to-do lists and our priorities and we relentlessly attack them into submission.

To be super successful at your business, you have to adapt the same “nothing can stop me attitude.”

Here are a four tips you can take from the holiday season about how to improve your productivity and results…

Take massive action consistently. The biggest take-a-way here is to take massive action—but not just at the holidays.

Every year businesses go all out for the holidays. Planning special events, decorating, doing massive amounts of advertising. Imagine if you did this every month all year round?

Sure, businesses are capitalizing on the holidays, however, if you look, you can find something to capitalize on every month all year round. (For ideas on how to generate more revenue and take maximum advantage of the holidays year-round, check out Dan’s unique system that will show you how to promote your business on almost every day of the year in the Ultimate Holiday Promotions and Swipe File.)

Prepare. Are you holding any holiday dinners or parties this year?

Think about the preparation you put into these. You have to make a guest list. Pick a date. Decide on a menu. Shop for the food. Get your house ready for company. Send out invitations. Follow up with your guests. Plan what you are going to wear. Set the table. Make a plan for cooking the food so that it’s finished at the precise time you want to serve dinner.

There is a lot of thought and energy that goes into planning this one event. In fact, more time and energy goes into the planning and preparation than into the time the actual event takes.

Yet many business owners do not put the same thought into preparing their marketing!

They spend more time on the execution than on the planning. For example, invest more time finding out who your target audience is and who you should send your marketing to. Decide when and how you will follow up. Work on creating an irresistible offer that will make your prospects and customers not just eager, but “foaming at the mouth” eager to respond.

Use a “holiday mindset” to get it done.  Every year at the holidays you wonder if you can get it all done. But somehow you figure it out.

You might not have everything picture perfect, but somehow you manage to complete all the items on your list. Shift that mentality to your marketing and you will not only find you are implementing far more than you ever have before, but that you are getting results far beyond what you ever have.

Just like with your holiday planning, prioritize. To get marketing items done, plan to do the things which require the most energy and focus during your peak energy time. For most people this tends to be in the morning. Save repetitive tasks for when your energy slump kicks in.

Minimize the number of man hours.  The other day I saw a commercial for the post office. You can pick up pre-paid boxes for shipping at the post office and your postman (or woman) will pick them up from your house to save you a trip to the post office.

I’ve also seen ads for companies that will not only print your holiday cards, but who will also mail them for you.

In your business, you have time-saving resources available to you too.  For example, you can use time-tracking software to keep track of billable hours for you. You can set up autoresponder emails as a follow up to prospects and customers whenever they take certain actions like buy a product or sign up to receive your emails. (A great way to automate a lot of your business is by using Infusionsoft.)

Whenever possible utilize software and resources to automate your marketing. This allows you to not only get a lot more done, but to save you time by not having to do things over again and again.

Don’t wait until next year to put this into play. Take clues from your holiday preparation and put your marketing on steroids before the end of the year. When you do, you’ll start next year off in high gear and every day will seem like Christmas.

What other success tips can you take from the holidays and apply to your business? Share your ideas in the comment section below.

NOTE: One of the biggest things that stops businesses from implementing marketing is copy. If you haven’t seen our free report “The 7 Key Questions Every Copywriter You Hire MUST Be Able to Answer To Write Killer Direct Response Copy and Create Marketing Campaigns That Will Outsell The Pants Off Your Competition!” this is a great place to start to make sure you find the right resource. You can grab your FREE copy by clicking here.

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    Dave Dee is one of Dan Kennedy's most successful students. Dave saw Dan speak over 16 years ago at one of the Peter Lowe Success Events when he was a struggling magician. He bought Magnetic Marketing and as you will hear when he tells you his story, his life changed in less than 90 days. Dave became a very serious student of Dan's by attending my seminars, joining his coaching group and most of all from implementing what he learned. Dave has become a top flight mentor and expert and is the GKIC Chief Marketing Officer. For more money-making marketing tips, tactics and strategies, go to

    6 Responses

    1. Make sure your clients buy or book your services early – it is a very busy time of year and you do not want them to miss out.

      • Admin says:

        Very true. Allowing them to pre-pay is a great way to do that as well. Thanks for sharing!

    2. Chip Franks says:

      Dave, I just got home from the marketing boot camp you gave in Dallas. It was fantastic, and I appreciate your hard work on it. It’s going to make a difference in my life, and I imagine many others who attended. I had to leave a few hours early, as my baby boy was just hospitalized (he will be okay, the doctors are telling me now). What you wrote about here with the “nothing can stop me,” attitude is so true. Despite this–and BECAUSE of this–I’m going to transform my business and make an even better life for my family. Thank you again.

      • Admin says:

        Chip, we are super glad to hear that you found the Bootcamp valuable! Very sorry to hear about your baby boy, but glad to know that the doctor said he will be okay. We wish him a speedy recovery, and we hope your business grows exponentially from this day forward. Let us know if we can help you with anything else.

    3. Grant Pasay says:

      Another reason we get so much done around the holidays is that we perceive the season as being a special occasion. As such, we make a special effort.

      The takeaway lesson from that is this: decide in advance to perceive every part of the year as a special selling occasion.

      The result will be that (1) you’ll be motivated to put in that same level of special effort, and (2) you’ll start to engineer ‘specialness’ where there wasn’t any before.

      For example, even if there’s nothing inherently ‘special’ about mid-March, you’ll make it special somehow…even if that means creating an offer like ‘Since there’s nothing special about mid-March, we’re making it special by {fill in the blank}’.

      (Apologies in advance for all those quilters out there who know that mid-March actually IS special due to National Quilting Day being celebrated the Third Saturday of March).

    4. AZMike says:

      My mom would often say, “Plan your work and work your plan.”

      I saw you article mentioned holiday cards mailed for people, I am sure many of your clients are familiar with the SendOutCards product but if they aren’t they could click on my link. The product is not just for holidays I am reminded of how many time Bill Glazer mentioned “touching” his clients in his clothing business. Between the emails, at the time fax-blasts, celebrity impersonator phone calls, postcards from interesting places, letters, the brown paper bag note, anyway keeping his companies name in front of clients and customers allowed him to succeed where businesses with better locations failed.

      SendOutCards is a good fit for any business.

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