How to Get 500 Free Leads from Facebook with 1 Hour of Work

By: Brian Horn on: October 7th, 2009 43 Comments


One of the most powerful ways to build a Facebook Group or Fan Page size is virally. Whenever someone joins your Group, all their Friends will see that on their Wall.

The problem for us, as business owners, is that most people will not rush to join a business’s Group or Fan Page (especially if they are not familiar with you or your business).

So how can you use the power of the viral marketing in Facebook?

Well, I stumbled on this trick during the Presidential elections last year.

I noticed a lot of Groups and Fan Pages being formed and growing rapidly…all centered around then Senator Obama. Either people that were rabid fans…or people that were strongly Anti-Obama.

I joined a few of the groups and saw one them rise from several hundred to tens of thousands of members in a matter of weeks.

My radar went off immediately.

I already knew that almost all of my clients leaned to the right politically, So I created a group named, “Entrepreneurs Against Obama” (taken down after the election).

Then I sent invites to about 100 or so Friends that I knew were business owners. Within a week it had over 7,000 members..within a month it was almost 11,000.

I now had built a list of 11,0000 people in a month, and knew EXACTLY what angle to use in all my messages to them.

I sent 3 message to the group a week, 2 were right-leaning updates on the election and how it relates to small business, and 1 that was also an update but transitioned into a pitch for a free report from my website.

I ended up getting 574 opt-ins in that month I ran that Facebook Group, and worked less than 1 hour total. I ended up making $13,797 off these leads. Not a bad trade-off.

How Can You Replicate This in Your Business

The general idea is to create a Group that has NOTHING to do with your business…but does have a strong tie to something your prospects are passionate about.

If you have a local business (restaurant, carpet cleaner, auto shop, etc), a great one is to simply great a Group named, “{YOUR CITY} is the GREATEST Place on Earth”. Everyone with a local business should do a version of this one. Will work every time.

After you create the Group of Fan Page, invite all your local friend to get the ball rolling. They will most likely join this group…will feel guilty if they don’t.

Almost every single one of their friends that lives in your area, that sees the update on their friend’s page, will also join….then their friends, then their friends, etc.

If you business isn’t local, you’ll have to get more creative. You MUST KNOW WHO YOU WANT AS A CUSTOMER.

In both cases, you must make the name of the Group fun and have absolutely nothing to do with your business.

Getting the OptIn

The whole key is to eventually get them to join your website’s mailing list. Because if Facebook goes away one day…you’ll lose contact with ALL those people.

So you need to push them to your website…where you should have a signup form to capture email address.

Final Step

Take action!  Create a Group or Fan Page right now that has NOTHING to do with your business, but can speak to your target audience.

Let me know your thoughts on this post in the comments below!

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    Brian Horn, of HornDog Search Marketing, is recognized by many as the "Glazer-Kennedy Secret Weapon", because of his role in helping not only Dan Kennedy and Bill Glazer with search engine optimization and social media, but also many of the top Information Marketers in the world. Brian shares SEO tips for small businesses over at at his blog,

    43 Responses

    1. Thanks Brian. I just formed the “Grand Rapids is the Greatest Place on Earth” fan page

    2. You make some very good points, Brian. And just as GKIC has on THIS page, be sure to use the Facebook widget on your website so that people can join your Facebook Fan Page right from your website.

      Charlie Seymour Jr

      • Hello, my name is Frances and I’m fairly new to “Affiliate Marketing”, I read your “comment” and I need to know how do you put your Facebook link on your own website?

    3. Rob Anspach says:

      awesome … thanks!

      will have to experiment with this one…

      oh, and if “Entrepreneurs Against Obama” was still up… I’d join in a heartbeat.

    4. Brian says:

      Nice, Scott. That one just seems to kill every time.

      Once you get a hundred or so people, you can schedule a Group Meetup at a local restaurant or bar also. Great networking opp.

    5. THIS IS PURE POWER. Thanks, Brian.

    6. “Chicago Is The Greatest Place On Earth” is now up and running on Facebook.

      Thanks for the awesome tip!

    7. Brian says:

      Awesome! Make sure to send invites to all your local friends to get the ball rolling.

    8. Paul-eugene Miller says:

      What a great idea…got Austin is the GREATEST Place on Earth up and running…getting ready to invite fans!

    9. Hey Brian

      Okay. So I put up the group page.

      Any suggestions about what I should do to create interest in joining the group?



    10. What I mean is: What kind of content do you suggest for the “Chicago Is The Greatest Place On Earth” group?


    11. Brian says:

      The easiest thing is to go to and search on Chicago. You can find really cool stories there that your readers will “like. I just searched and found these:

      “Chicago Cops Moonlight As Real-Life Ghost Busters ”

      “Puking in a Chicago taxicab may soon cost you $50”

      …then just link to the cool content.

      Tie the stories into your service/product also if possible.

      Does that help?

    12. Yes, Brian, that’s excellent! Thanks!

      See you at the Info-Summit in Atlanta.


    13. Brian says:

      Looking forward to it Steve! See you there.

    14. Somebody tell me about Digg.

    15. Brian says: is a social media site that is basically a place where people vote (known as digg’ing) on popular content.

      You can search by any topic and find some GREAT headlines to use in your marketing.

      Here are a few about hypnosis:

      “Chinese clinic treats teen internet addicts with hypnosis, shock therapy”
      “Obama Clearly Using Covert Hypnosis Techniques – The Video”

      Those would probably get you a decent open rate on an email blast. I use it often to find headlines and news stories to tie into my message (or my clients message).

    16. Rob Anspach says:

      I created a Digg account about 2 weeks ago… I had figured out what I was going to do with it till today… thanks Brian for the heads up.

    17. 500th member of the Facebook group “Grand Rapids is the Greatest Place on Earth” wins a free golf lesson from

    18. who will get to 500 members first? Grand Rapids or Chicago?

    19. nick says:

      “Jacksonville Is The Greatest Place On Earth” is now up a running! We have 7 “Fans” already! Thanks for the idea!

    20. Rob Anspach says:

      …give a free lesson with every 500th member joined… so what is you 2,000 members join… thats only 4 free lessons given out… maybe only 1/2 will use it

    21. I gotta say, using Chris Voss’s methods (#1 Twitterer in Vegas) I’m increasing my twitter followings by over a hundred a day.

    22. Rob Anspach says:

      …I guess I need to check out Chris Voss!!!

    23. Tell Chris I sent you. He’ll coach you damn cheap. His ebooks are only ten bucks–worth $500.00. I’ve coached with him by phone. I won’t tell you his rates, but it’s VERY affordable

    24. Rob Anspach says:

      … got em’ on facebook!

    25. Jim Rowe says:

      Horn Dog is the best! and he knows Ellensburg, Wa has the best restaurant on earth guaranteed!

    26. Somebody fill me in on DIGG

    27. Really great post!

      Now do “Entrepreneurs voting for whoever runs against Obama in 2012”



    28. Dave Meir says:

      Great idea. I’ve been stuck at 129 fans for some time now. Think I’ll also try running an ad for a few days. Rochester, Minnesota Is The Best Place On Earth is now up and running.

    29. Chris Voss and I will be at the Las Vegas Tweet up tonight in the Hilton. Masters of Social Media at Play.

    30. David Hitt says:

      Great post! I just set up Sex, Drugs and Rock & Roll.

      On that name alone, you have to “like me”

    31. Antoine Dacosta says:

      This is truely GENIUS! I don’t think I would have noticed that at all and my IQ is 179! Just Brilliant camouflage strategy. I am an affiliate on Facebook and I don’t own any website because it takes lots of my time away so I just rather affiliate. And depending on what niche market one is targeting that may be who they are trying to target using Facebook search groups. As far as finding Genius ways to speak to everyone in a fun way while simultaneously pulling in at those people interested in that niche would be the part that takes the most effort I’m guessing, also conversions after. Its brilliant post more for people.

    32. Amy says:

      Awesome idea! Now, if you where a wedding photographer on the south shore of Boston how would you word that?

    33. Now that is awesome….just created

      Australia is the GREATEST Place on Earth

      check it out and join from abroad!/home.php?sk=group_176101362437828&ap=1

    34. You can also use sites like which will graph and categorize your social network so you can easily navigate it to find warm leads.

    35. Blake Boege says:

      Great idea, Brian! Thanks for the motivation, I’m ready to get started.

    36. Kirby Linton says:

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    38. Thank you so much for the information!!!

      Is INSANE!!!!

    39. Endea T says:

      Very insightful! I will be making a page today!

    40. That is great indeed. A real business man is the person who knows how to look for opportunities in any event happens around. And Facebook is a great place these days to make some tremendous changes in one’s business. Thanks for the idea, will try to implement soon.

    41. kalyan says:

      Us leads

    42. Elaine says:

      Us leads

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