How to guarantee victory in your advertising campaign…

By: Dave Dee on: November 6th, 2012 9 Comments

Today people head to the polls in the U.S.A. to decide who will be our next president.

Over the past few days, candidates have displayed a mannerism that the most successful entrepreneurs use to chart their course to business victory.

It’s something you’ll need if you intend to unseat your competition. Fight off feelings of being overwhelmed and eliminate chaos. And lead yourself and your business to the transformation, quality of life, wealth and victory you deserve.

Can you guess what it is?

It deals with a problem many of our members say they struggle with…

A problem that is only going to get worse over the next couple of months as holiday distractions encroach on your already hectic schedule.

What do candidates do that you need to figure out how to do?

They know how to get things done.

In the final hours of the presidential race, they held a combined 14 events, spoke to undecided voters and ran ads and counter-ads.

And if you are thinking, well it’s different for them…they have money and people to help them get things done, I want you to suspend that thinking for a few minutes and consider instead what you can take away from their final bid for commander in chief…

Because there are some fairly significant lessons you can learn.

Take extreme measures: In the final stretch, both candidates took extreme measures…sleeping little, making stops in multiple states in one day. They basically did what they felt was necessary to get the job done.

Make a commitment to do what it takes to get your marketing out. If that means working longer hours a few days or outsourcing pieces of your campaigns you don’t have the expertise or time to do…do it.

It’s the people who are willing to do what’s necessary to get the job done that will achieve the biggest wins.

Leverage everything you have:  To the bitter end, both candidates are pulling out everything they have to win votes. And while you may be getting tired of strangers knocking on your door, a mailbox full of campaign literature, the barrage of ads and multiple phone calls each day—chances are your marketing is far from approaching saturation with your clients, customers, or patients.

When it comes to marketing, it’s important to leverage everything you have. That means with each message, don’t just rely on one media form. Send your message to your newsletter list, send it out as an email, a postcard, and post it on your blog. Then deliver it during a webinar and make posts about it on social media.

Simply using the same message in different formats is a great way to leverage the power of your message and reach the most people with it.

Don’t second-guess yourself: The Romney and Obama campaigns didn’t second guess their decisions on where they should make their final stops. They simply made a decision and did it.

With marketing, you never are 100% sure that what you do will work.  Make your best guess and just go for it. If you are really unsure, start small and test first. The point is that you need to make a commitment and just do it.

Do things simultaneously: Could you imagine if the candidates only ran ads in one state at a time or to one organization at a time?

Yet it’s common for small business owners to try one campaign before moving on to the next—believing they need to wait until they have more time to put together another one or more money to do a second type of campaign.

However, as Dan Kennedy says in Extreme Productivity Blueprint, “Nobody ever has any money left over. Nobody ever has any time left over…and if you’ve got any lying around, time or money, that you have left over, that you’re not doing anything with, somebody will take it.”

Put a lot of campaigns in motion all at the same time. For example, have a follow up campaign in motion while you are starting a new campaign. Run an ad in a specialty publication for your niche audience at the same time you are sending out your newsletter to them and holding a special event. Instead of setting up one lead funnel, set up multiple lead funnels.

Multiple campaigns means multiple sources of leads and income.

Think of marketing your business like you are in a presidential race.  You are attempting to sway prospects in your favor. In order to reach the top of your game and edge out your competitors, use these four tips and you’ll to pull ahead in your marketplace. You’ll find taking massive action eliminates that feeling of being overwhelmed because you’ll no longer be wallowing in indecision. Plus the big wins you’ll experience will only motivate you to want to do it more.

NOTE: The easiest (and least expensive) way I know to guarantee marketing victory is to come to one of our FREE Fast Implementation Bootcamps.

Whether you are new to marketing and GKIC or you’ve been a student of marketing for quite some time… you’ll discover ways you can quickly implement proven marketing strategies so you can grow your business FAST.

The best part is that this is FREE for GKIC members to attend (less a $97.00 deposit which is fully refunded immediately after you attend bootcamp.)

Don’t miss one of the best ways to get more done.  [Find out when our next Fast Implementation Bootcamp is and learn more now]

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    ABOUT THE AUTHOR:

    Dave Dee is one of Dan Kennedy's most successful students. Dave saw Dan speak over 16 years ago at one of the Peter Lowe Success Events when he was a struggling magician. He bought Magnetic Marketing and as you will hear when he tells you his story, his life changed in less than 90 days. Dave became a very serious student of Dan's by attending my seminars, joining his coaching group and most of all from implementing what he learned. For more money-making marketing tips, tactics and strategies, go to www.gkic.com

    9 Responses

    1. Will there be more boot camps next year? I have a family weekend planed on the December dates and it will not work for my schedule. I just purchased your lead generation machine and would love to come to a BOOT CAMP.

      • Dave Dee Dave Dee says:

        yes we will be nailing down the 2013 dates in the next couple of weeks and then will be releasing those on the website!

    2. Grant Pasay says:

      Thanks for the article, Dave.

      We can only imagine how much outsourcing the Obama and Romney camps have relied on to get so much done. How much they’ve had to delegate and let go of in order to increase effectiveness and maximize their limited time window.

      And, as in business, it won’t necessarily be the BEST MAN (i.e., the best product) that wins, but the BEST MARKETING that wins…which isn’t the best news for an election, but great news for us entrepreneurs!

    3. Valentina says:

      Hi Dave,

      This is an excellent example to use as a parallel for running our own business. I admit to doing one thing at a time, usually in sequence but after reading your article, I realize how much more powerful the effort/campaign would be if it was unleashed all at once. It will have the effect of a tsunami instead of just a storm.

      Thank you once again … going back to the drawing board.

    4. Carlos says:

      I don’t agrre with “Do things simultaneously” multitasking is an actitude that does NOT lead to success and satisfaction.

      • Mike Stodola Admin says:

        Carlos…everybody does things differently but doing things simultaneously doesn’t really mean multi-tasking. It means running a number of campaigns at the same time to better your odds of success. Instead of simply doing one ad to bring in business…have ten ads to bring in business. Does this make sense?

    5. Hi Dave,

      Thanks for the reminder. It’s so easy to “sit back and wait for the results” before the next campaign, mail out or e-blast. As Dan always says “one is never a good number for anything”

      Just bought ULGM which is the best strategy for B to B?

      Cheers

      Paul

    6. SDGSteve says:

      Fair point to the article, though hardly the best examples of marketing focusing nearly everything on rubbishing the competition and saying nothing about their own product.

    7. Michael Bian says:

      Like anything in business, being strategic is critical.

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