“It’s just easier if I do it myself.”
That’s a phrase I hear small business owners and entrepreneurs say—and while I understand, sometimes it can hold you back from growing your business.
What you are essentially saying is you don’t trust anyone but you to do the job right. Great for your ego perhaps, but not so great when it comes to the efficiency of your team.
In this the two minute video below, Dan Kennedy talks about his recommendation for how to create highly productive teams in your business.
And I’d like to tell you a story about why this is so important—and a bit about how we do it here at GKIC.
To demonstrate, let me tell you about something that happened earlier in the fall.
We were running a promotion that wasn’t doing as well as we’d projected.
I had a few choices…
- Let the promotion run its course and hope for the best;
- Scramble to redo everything myself while mumbling under my breath about my team; or
- Brainstorm with the team and execute adjustments together to improve the outcome.
Because I have a highly productive team I can count on—I was able to do number three. When we came together we realized we had missed some key elements and were able to correct our course.
There was no finger pointing. No one was afraid to ask a difficult question or share an idea. And everyone was willing to put in the extra effort to pull some things together last minute to get the job done and done right.
But let’s face it. Business isn’t always that way. Staff doesn’t always cooperate like that which means you end up putting out fires and doing more than you should because someone dropped the ball somewhere.
More often than not, you wouldn’t be able to make an adjustment midway because there’s just too much happening—too many fires to extinguish—too many frustrations you are dealing with.
Am I right?
There can be a ton of waste when it comes to managing staff and team members. (Tweet this!)
If you are like most businesses, there is always a lot in motion. You need to be able to count on your team members to be dependable and do the right thing, the right way. When your customers interact with someone from your team, you want them to feel good about that interaction. Happy even. And you want your staff to represent you as an ambassador of your company.
There are a couple of things we’ve done at GKIC which have helped tremendously
- Use systems to manage employees. Here at GKIC, we often talk about using systems for attracting customers, money-making, marketing, sales, and so on. So it probably isn’t a huge surprise that we have systems in place to manage our team too.
Systems allow us to get our team members to function at a high level while getting things done consistently right. This means the leaders of GKIC are able to focus on innovation and improvements rather than fighting fires.
- Open communication. Like every business, things don’t always go right. Mistakes are made, a campaign doesn’t go right, or a problem arises.
In general, there are typically a couple of ways these are handled in business. One way is to reprimand and hold people accountable. The second way is to be transparent about the mistake and encourage your employees to brainstorm ways to improve things the next time (or ideally, correct a situation immediately.)
We want our team to communicate openly –even when it’s difficult, because it is through this open communication of asking questions and raising issues that we get better at what we do. Which ultimately means we deliver something better to our customers and get better results.
Putting systems in place for managing, training, and supervising your team will make your business run more smoothly—giving you more freedom to work on your business or do things you enjoy. It makes life easier.
And when you find ways to work with your staff and team instead of having them live in fear of making a mistake, you’ll get far more wins. Plus they will come to you with ideas instead of just doing their job to collect a paycheck. This results in better promotions, new product ideas, and more profits.
If you’d like to discover a better way to train, coach, manage and supervise people so your staff and team do their jobs right and make your customers enthusiastically happy, then I have some good news for you.
On November 20th, Keith Lee, who created the model we follow at GKIC is holding a FREE LIVEcast: “Proven Secrets to Creating Highly Productive Teams: How to Manage Your Team in One Hour a Week”
Keith’s system has been validated in many GKIC businesses as well.
During this Livecast, you’ll discover: How to take TOTAL Control of your business and your life with Step-By-Step, Easy to Implement Systems.
You’ll discover the types of systems you need in your business and how to borrow from others (use what Keith has created) to quickly and easily implement them in your business.
P.S.– Get “The 10 Rules to Transforming Your Small Business into an Infinitely More Powerful Direct Response Marketing Business” for FREE. Click here to claim your customer-getting, sales-boosting tactics.