Yesterday I arrived in Nashville for what promises to be the best INFO-Summit GKIC has ever held.
I know, I know. You’ve heard that before. But the reason why I say it with such confidence is I’ve never seen so many big hitters from the information marketing world in one place before.
Picture bumping elbows with Rich Schefren, Alex Mandossian, Ali Brown, Dave VanHoose, Yanik Silver, Dave Dee and Vince Palko. Imagine having a conversation with Dan Kennedy and John Carlton about the sales-generating, hard-core selling intricacies of info-marketing and copywriting that separates great marketers from so-so marketers.
Hundreds of GKIC members excited and eager to get that one golden nugget… or make that one connection that will catapult their businesses to the next level.
Information marketing is a phenomenal business. It allows you—no matter what your background, experience or education level — to achieve financial and personal freedom very quickly, from scratch and with limited resources.
What’s more, you can do it using what you already know.
However, despite all its benefits and advantages, people still ask me what type of opportunities info-marketing provides.
So today, I thought I’d share some stories from a few info-marketers:
- In 1980, Gene Kelly hit rock bottom. A law enforcement officer turned salesman turned manufacturing company owner, he decided to try a new path after he ended up “dead broke.” He bought some surplus junk and figured out how to make a kit. He used this as a template and created an information product with instructions on how to make your own “junk” into whatever you want. He went on to sell well over a million dollars with that one product. Kelly also created a video from all the questions he received, turning the video into a $10,000 product.
- Marc Lerner created his info-marketing business because of his personal struggle with multiple sclerosis (MS.) After discovering that every struggle in life demands the same life skills, he created Life Skills Inc. to teach others his approach to managing intellectual, emotional, spiritual and physical needs to achieve wellness. Marc’s first product was seminars that he taught and expanded to e-books.
- Bob Sterling started as a software engineer. Because he could write, he started turning computer manuals into something people could understand. Writing manuals lead him to copywriting until one day when he realized he was giving away a lot of information for free. It was then that he created his first information product and started getting paid for what he knew.
One of the big misconceptions about info marketing is that people sometimes confuse info-marketing with Internet marketing.
It’s important to understand that a lot of info marketing is done through direct mail.
For example, Brett Fogle with Options University took the e-books he was selling online and started using direct mail and other media to build his business into a full-scale information marketing business. (You can find more stories like this in the Official Get Rich Guide to Information Marketing.)
To jumpstart your thinking about how you can convert what you already know into your own information marketing product, here are some different types of information products you can sell.
Paper and ink products: There are dozens of paper and ink products you can sell, some of them like books, reports and manuals you may have already thought of. However, you can also sell tip sheets, checklists, correspondence templates, back issues of your newsletters, forms you use for business, time management forms, and sets of cards such as recipe cards or flash cards, etc.
Audio and video products: If you’re not big on writing, record yourself instead. (You can even take a recording and have it transcribed to create a second paper and ink product.) Record speeches, webinars, teleseminars, consultations, interviews, mastermind groups, coaching sessions and more.
Internet products: This can range from e-books to downloads, to online lessons and membership to a content-rich website.
Miscellaneous products: Information can come in many forms. Ideas include packages of information, services, private labeled products, memberships, customized products or services, training kits, software and more.
One of the big advantages of info-marketing is you don’t even need to know how to create these products yourself. All you need is the idea for the product.
Mike Capuzzi created software to sell his idea of CopyDoodles. The beauty is, Mike says you don’t even need to know anything about software to develop it. All you need is an idea and you can pay someone to develop the software for you.
By leveraging what you already know and creating an information marketing product, you can add an additional stream of income. Even better, for many information marketers, they soon discover that they can make more and have greater freedom with their information marketing products than they can with their regular business.
So if you have an idea for a product or every newsletter you’ve ever printed or there is something your customers are always asking you about—consider that an invitation to try information marketing. You might be surprised at just how lucrative and fascinating this business can be…
…and wonder why it took you so long to try it!
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