A lot of businesspeople have a tidal wave of money banging against their door, but they’re busy shoving a couch across the door as a barrier to their success in small business.
Here’s a gem of a small business success tip…
What is “the couch”?
Oh, it could be the idea “But My Business Is Different” or, from a Pete Lillo story, “It Won’t Work In St. Louis.”
It could be industry norms and traditions. Or fear – of peer disapproval or of failure or of success, of “What Will People Think?”
It could be outright ignorance (curable) or lack of initiative and laziness or refusal to take full responsibility.
It could be what you heard at the top of the stairs while still a child or what you read last week in a “BS” book about small business marketing, sales or business written by some academic pretender.
It could even be the idea that you can’t get rich quick. There are lots of different couches.
Kind of cool, you don’t have to do much but move the couch out of the way, to instantly experience a lot of very different results.
How do you “move the couch?”
Read the posts on this blog, my books, Bill’s books, listen to our CD’s, get to our events and meet and get to know lots of Members who have already put their couches in storage, get into a coaching group if you can.
By the way, if Howard Stern is King Of All Media, I’m King Of All Analogies. And I’d rather have a mixed metaphor than no metaphor at all.
So there, to my high school English teachers.