Subject Line: How to turn your inner “Peter Parker” into a super hero…

By: Dave Dee on: July 9th, 2012 No Comments

The fascination with super heroes and action heroes and all the super hero and action hero movies this summer started me thinking…

Who would win in a business battle? Super heroes or Action heroes?

Super heroes like you see in The Amazing Spider-Man 3D and The Avengers use their special powers to win their battles…

Spiderman bitten by a genetically-modified spider uses his spider-like abilities to save people and fight evil.

Thor has physical powers superior to “normal gods” according to Marvel Comics description. He has strength that increases tenfold when in battle. His skin and bones are denser than us mere mortals. And, of course, he has his special hammer that allows him to summon lightning from his hands.

Action heroes, on the other hand, use their brute strength and athleticism to win battles (and sometimes their money).  They don’t have special powers.

For instance, Batman doesn’t have a superpower like Thor or Spiderman—but instead uses his billionaire status to build special tools to fight evil. (Think batmobile, the bat rope and other cool gadgets.)

Actually, now that I think about it, they probably wouldn’t battle it out, but instead join forces like one big mastermind group…

And whether super hero or action hero, they most certainly would succeed in business because they all have certain traits that are necessary for success.

Let’s look at four of these traits to apply to your own business so you can build your own “Super hero status” in your industry.

Keep battling even when you think you’ve been defeated. It’s through sheer determination, never giving up and battling until the end that makes super heroes and action heroes victorious every time. It’s always when you think the super hero has fallen and been defeated that he musters strength to get back up and strike the winning blow.

In business, failure is usually a sign that you are just about to succeed and rise up triumphantly. Don’t give up when you fail, battle until you reach your own victory.

Do it yourself. One thing you NEVER see a super hero do is to sit back and wait for someone else to get the job done. They always tackle it immediately themselves.

In business, you have an advantage over super heroes and action heroes because you can hire people to help you get things done. But ultimately, it’s up to you and you alone, to take action to get things done and take your business where you want it to go.

Use all of your resources. Batman uses his money, his brains, his strength and athleticism—even his butler—everything he has to fight his battles. He doesn’t leave anything on the table. Thor channels his godly energies to make himself as powerful as possible—so that he can even slay immortals.

In business, your resources fall under two categories. The first are the resources which will help you become successful much faster. These are things such as your GKIC Local Chapter meetings, mastermind groups, your past experiences (failures and successes), opportunities, your newsletter and more.

The second category is your marketing resources. This encompasses things such as sending a newsletter, e-newsletter, using direct mail and shock and awe packages.

Are you leaving one of your resources out of your business battle? Make a list of what you have.  Refer to it often with the goal of using as many of them as you can.

Figure out what your Super Power is and then use it in all your business battles. Peter Parker (aka Spiderman) initially doesn’t use his super powers…but then his uncle is shot in a struggle because of Peter’s refusal to use it.

In business, your super power is your Unique Selling Proposition (USP). And it’s more likely that you haven’t figured out what your super power is than a refusal to use it.

Take time to determine what your strengths are. Use the exercises GKIC provides you with to create your USP. Then be sure to use it in every marketing piece you create.

Think of any super hero in business—Dan Kennedy—Donald Trump—Rich Schefren—Alex Mandossian—they all exhibit the traits listed above. Apply these to your business consistently and you will rise up in your industry too—possibly even to super hero status.

Like super heroes in movies and comic books, your new elevated status will help you win more business battles simply because of the public’s fascination with you. Which means you’ll win more customers, clients and patients and be able to charge higher prices too.

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

The Dark Knight Rises—the conclusion of the Batman series releases July 20th.

The Avengers…The Amazing Spider-Man 3D, and next up, The Dark Knight Rises July 3, 2012–The Amazing Spider-Man—bitten by a genetically modified spider he has spider-like abilities.


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    Dave Dee is one of Dan Kennedy's most successful students. Dave saw Dan speak over 16 years ago at one of the Peter Lowe Success Events when he was a struggling magician. He bought Magnetic Marketing and as you will hear when he tells you his story, his life changed in less than 90 days. Dave became a very serious student of Dan's by attending my seminars, joining his coaching group and most of all from implementing what he learned. Dave has become a top flight mentor and expert and is the GKIC Chief Marketing Officer. For more money-making marketing tips, tactics and strategies, go to

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