Each year we hold a special competition that represents some of the best examples of how our members our using GKIC-style marketing to get results.
In case you aren’t familiar with our Marketer of the Year competition, the award celebrates the marketing achievements of small business owners and entrepreneurs who have used GKIC-style marketing to grow their business and achieve extraordinary financial increases in their bottom line.
The winner receives thousands of dollars in cash prizes plus an all-expenses paid weekend where they get specific advice about their business from Dan Kennedy himself.
It’s always exciting to see all the different ways GKIC marketing is applied in these competitions. From professional services like doctors and dentists to brick and mortar businesses to coaches and consultants to info-marketers.
But, although the types of businesses vary, there are some universal principles that seem to crop up year after year.
Here’s some advice from past Marketer of the Year (MOY) finalists and winners:
Start with a plan. MOY Finalist Mark Mehling says he used to be a “hunter” with no plan. He says he spent most of his time doing “random acts of marketing” which caused him to waste a lot of energy and money trying to figure out what to do and how to market.
Not only was Mark able to double what he was charging clients and increase his income significantly, but he was able to trade in time-consuming “nickel and diming” problem clients for high-end, affluent prospects who understood what Mark was doing and wanted to be a part of it.
He says when he first started with GKIC, it took him some time to “get it.” But when the light bulb really went on was when he went to Fast Implementation Boot Camp. Mark says Boot Camp gives you a plan that makes it easy to implement without having to figure that plan out for yourself.
Focus on a niche. MOY Finalist Dr. Donna Galante’s orthodontic practice was in big trouble when after steady growth from 1997 to 2007, her business suddenly tanked, losing 30% of her revenue in 12 months’ time.
She began thinking about how she could niche her practice and zeroed in on Invisalign, a proprietary orthodontic treatment which uses clear, removable teeth aligners as an alternative to traditional braces. She began implementing GKIC-style marketing like crazy and went from being one of the lowest Invisalign producers to one of the top 1% producers nationwide in 18 months.
She says that her most successful marketing strategy has been to completely revamp her customers’ experience with things such as a customized newsletter and writing a book that she distributes in offices and places visited frequently by mom’s and people who would want straight teeth.
Pick one good idea and just do it. MOY Winner Rick Schaeffer started a new medical practice and was able to grow it from zero to $1.1 million dollars per month in only 11 months’ time. He says the key to his success was massive action and commitment.
His best advice? He says, “Pick one good idea, just one, and implement it right now. Then commit to it and keep doing it and don’t ever stop. Once you have one marketing strategy implemented, choose another and commit fully to it.
Don’t reinvent the wheel: Swipe & Deploy. MOY Winner Walter Bergeron showcased results of $1,120,197 in additional lifetime client sales within just 90 days of implementing GKIC-style marketing.
Walter attributes his success to a leap of faith he took in that what he was being taught by GKIC actually works. He says once he simply followed the instructions and swiped and deployed the marketing ideas provided by GKIC he transformed his business and experienced life-changing results very quickly.
Of course every year the biggest theme of all is Implement, Implement, Implement.
If you’d like to experience bigger success FASTER, then take the advice from our MOY winners and finalists and maybe next year I’ll see YOU in the winner’s circle.
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