The Real Reason I Hate Computers

By: Dan Kennedy on: July 13th, 2010 5 Comments

I want to share with you a very important key factor in my success, and the success of other entrepreneurs… keeping control!

We are finding that highly successful people are doing a better and better job of blending new technology with keeping control. Now there’s a lot of businesses and a lot of people who get trapped, being controlled by the technology and that’s why many of us often sound anti-computer, for example.

But the truth is the reason that I don’t like a computer is…

I can’t get it to cringe.

You know the staff’s out of the room now so I can say that. Most of the staff people, even though they are family, it only takes me about five or six minutes to totally intimidate them but that machine just sits there and blinks and I emotionally don’t like that. But beyond that we are very, very careful and very, very picky about technology controlling us or are we controlling the technology?

You know one of things I find when people get computers is they begin to use them for more than they ever intended to use it for just because it has the capability to do it.

The Xerox folks are constantly in our office saying, “You know you’re not using this system to its fullest capability.

I say, “I know, I know. We’re not ready yet to use that capability. We start doing that now we are going to lose control of what’s going on like you guys. That’s why when we call you we can’t get service because you have plugged so much into your system that nobody knows who we are.

But the successful people have faced the fact that they have to use technology.

Let’s take Federal Express…you see that system couldn’t exist without highly sophisticated technology. One of the reasons they are so successful is they can track their packages. Within minutes they can tell you where any package is in their system – millions and millions and millions of packages a day and they can tell you where that thing is within minutes…but that’s technology and that’s technology properly managed. And so we have to do a good job.

You know I say I’m semi-computer illiterate and I am. I used to be completely computer illiterate, but those times are gone. You’re going to have to get with that in order to keep pace but control it not let it control you. And successful people and successful companies are able to do that.

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    ABOUT THE AUTHOR:

    Dan Kennedy is internationally recognized as the 'Millionaire Maker,' helping people in just about every category of business turn their ideas into fortunes. Dan's "No B.S." approach is refreshing amidst a world of small business marketing hype and enriches those who act on his advice. For more money-making marketing tips, tactics and strategies, go to www.GKIC.com

    5 Responses

    1. Dan, computers are about gaining control – control over your business process and information… specifically your FINANCIAL information. Where would capital intensive businesses be without ERP systems that enable JIT production? In the old world, power in business was created by the selective witholding of information. The guys who did it well created fifedoms and kingdoms. In this era, power in business is created by those who enable the sharing of information. Platforms of information exchange are what create eyeballs, and thus create selling opportunities.

    2. Scott says:

      I bet this was written from Dan’s rusty old type writer

    3. Dan many not use the internet, but he knows way more then most people that do…he understands the what, they why, and the how of what the internet really does.

    4. Rob Anspach says:

      for someone who hates the computer… Dan seems to be everywhere on it lately.

      type in No BS Marketing in any search engine and guess who pops up.

      Just because he doesn’t like using it, doesn’t mean he doesn’t know how… infact even if he admits he is illiterate when it comes to computing, he knows more than most do…

      the key isn’t knowing how it works, it’s hiring the right people so you can focus on what really matters… why waste time on things that make you cringe when you can stay focused and make money

    5. Dan is on to something…. Control, which I understand as intention and audience, is important with any instrument of communication.

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