I had a recent consulting call with a client. I asked him about his progress on what we talked about during our past call and he reported that hardly anything got done because he had a lot of other things to do in running his business and was constantly being interrupted by employees with questions or who required advice.
That’s when I went into my rant that…
“What we talk about and agree to get accomplished should NEVER take a backseat to anything else he needs to get done. I reminded him that his #1 job as the owner and President of the company was the MARKETING!”
After all, it’s the marketing that’s driving sales and withOUT sales there is no need for anyone else to work in the company. No need for an accountant, customer service representatives, buyers … no one.
Now I’ve probably just offended a bunch of people with this and I truly appreciate all of the people I work with in any company I’ve owned, but you need to never forget this message: MARKETING IS THE MOST IMPORTANT PART OF ANY ORGANIZATION.
After I gave my client the tongue lashing, he told me he needed that wake up call to remind him what his priorities were and the next time that someone interrupted him, he would put them on hold until he worked on the marketing.
I informed him that people he worked with won’t like it and will resist. After all, everyone thinks their job is the most important job in the company. It’s up to you to not let these people run your life. In fact, it should be their job to make your life easier, not harder.
IF YOU ALLOW OTHERS TO RUN YOUR
LIFE (and consume your time) THEY’LL DO IT!!
Lee Milteer talks a lot about not allowing your business to run your life (and suck up all your time) in our Peak Performers Coaching group. Another great resource for you is Dan’s book entitled: No B.S. RUTHLESS MANAGEMENT OF PEOPLE & PROFITS (available at http://www.ruthlessmanagement.com/ruthless.)
FINAL COMMENT: Speaking of Dan’s book, several posts back I shared with you the three traits that successful entrepreneurs have in common and I reported that that #1 trait was reading.