Posts Tagged ‘Advertising’

What This Crazy World Series Can Teach You About Becoming An Instant Hit

By: Darcy Juarez on: October 29th, 2013 3 Comments

This past weekend the “water cooler” talk has hit a record high for the World Series. Even if your team didn’t make it to the World Series this year, (my Cubs didn’t,) my guess is you’ve at least heard something about the crazy endings to games 3 & 4.  You might have even been curious enough about what you heard to find a replay of the “first walk-off interference play” that lead the Cardinals to[…]

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Dwindling customers? How to make more money FAST

By: Dan Kennedy on: March 28th, 2013 12 Comments

A recent article about one of the world’s largest ferry boat systems says they are swiping money from one program to keep another program afloat. Why are they forced to do this? Increased  costs coupled with a dwindling customer base. A cry all too familiar to many businesses these days. Swiping money from Peter to pay Paul may keep them afloat – but only temporarily.  It’s a stop-gap method that eventually catches up to every[…]

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Direct Marketing Legend Lyman Wood’s 8 Tips For Selling A New Product

By: Darcy Juarez on: June 21st, 2012 7 Comments

This past Sunday, June 17th, was the anniversary of Lyman Wood Day… A 1993 proclamation given by the Governor Howard Dean, M.D. of Vermont cited Wood for: Spending “half a century developing and improving dozens of Vermont direct marketing businesses.” Providing “a model of socially responsible, values-based business management, long before the notion of ‘a bottom line’ was invented.” Serving “as  guide and mentor to innumerable Vermont entrepreneurs and direct marketers; ” and Being “a[…]

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The “Soda War”: What Schwarzkopf Could Teach Bloomberg

By: Dan Kennedy on: June 14th, 2012 7 Comments

The “soda war” press about New York City Mayor Michael Bloomberg’s proposal to ban super-sized soft drinks is really heating up… Bloomberg wants to restrict soda drink servings to no more than 16 ounces in restaurants,  street carts and entertainment facilities like stadiums and movie theaters. Millions of dollars are being spent on advertising on both sides of the proposal. Recently the city ran a full-page ad showing a 32 oz. soda cup—the kind you[…]

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