Posts Tagged ‘book’

The “Soda War”: What Schwarzkopf Could Teach Bloomberg

By: Dan Kennedy on: June 14th, 2012 7 Comments

The “soda war” press about New York City Mayor Michael Bloomberg’s proposal to ban super-sized soft drinks is really heating up… Bloomberg wants to restrict soda drink servings to no more than 16 ounces in restaurants,  street carts and entertainment facilities like stadiums and movie theaters. Millions of dollars are being spent on advertising on both sides of the proposal. Recently the city ran a full-page ad showing a 32 oz. soda cup—the kind you[…]