Posts Tagged ‘brand building’

The Lie You’ve Been Told About Advertising

By: Dave Dee on: April 22nd, 2014 9 Comments

“It’s not about selling, it’s about image and building their brand.” That was what one of our GKIC copywriters, Cindy Cyr, was told by her sales manager back when she sold advertising for a regional magazine. Cindy says this was the training given to all of the ad sales people—that they were instructed to tell business owners that what they should be doing with their ad dollars is creating ads to build their brand. If[…]