Posts Tagged ‘business marketing tips’

Key Ingredients for Successful Direct Response Copy

By: Dan Kennedy on: May 29th, 2015 2 Comments

I’ve often been asked how I can justify charging $18,800 a day as a marketing consultant or up to $100,000 to write a sales letter, ad campaign, video script, etc. That’s easy. Words matter. And I’ve developed a keen sense for picking and combining words that I know will sell. Now you may wonder if I’m really 20 times better than a copywriter who charges $5,000 to write a sales letter, ad campaign, video script,[…]

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Why Copy Cosmetics are Important to Your Marketing Success!

By: Mike Capuzzi on: September 10th, 2010 No Comments

Why Copy Cosmetics are Important to Your Marketing Success! If you want to quickly and easily improve the effectiveness of your marketing, whether online or offline, you need to understand the critical relationship between how your copy looks and the response it generates. Back in April of 1998, marketing guru and master copywriter, Dan S. Kennedy wrote in his newsletter “Cosmetics Matter!” What Dan was referring to is one of the most often over-looked and[…]

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Bill Glazer Shares 7 Small Business Marketing Tips About Offers

By: Bill Glazer on: September 23rd, 2009 16 Comments

You should have one! Never, ever fail to make a specific offer or offers, and have a clear call to action. So much bad advertising fails to tell the reader/listener/viewer exactly what is expected of them, what to do next, and how to do it, in clear terms. Most ends vaguely: here’s where we are, here are our hours, here’s our phone number. Build an appealing offer. Most are very unexciting, plain vanilla. A strong[…]

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