Posts Tagged ‘clutter’

Create Marketing Fireworks by SUCKERING ‘EM IN

By: Dan Kennedy on: September 25th, 2009 20 Comments

“SEX.” “OK, now that I have your attention, let me talk to you about financial planning.” This is an ad gambit as old as the hills. Call it whatever you like: lying, bait ‘n switch, trickery. You yell out one thing to grab attention, then switch to an entirely different subject once you have eyes and ears. Sometimes it works. More often it backfires because the people instantly feel cheated or conned, and either exit[…]

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