Posts Tagged ‘convert a customer’

The 3 Biggest Mistakes To Avoid When Creating Info-Products

By: Dave Dee on: January 10th, 2013 4 Comments

“Anyone who never made a mistake has never tried anything new.”—Albert Einstein Recently I was reading about some of the top mistakes made in 2012. From political campaign miscues to Apple’s Public Relations nightmare with their new mapping service to Facebook’s mobile strategy which relied too heavily on one type of technology…companies talked about what they did wrong. Mistakes are inevitable when you are out there giving it your all to create the business and[…]

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Four ways to add quick profits to your business…

By: Darcy Juarez on: December 28th, 2012 2 Comments

“Publish or perish.” That’s what Dan Kennedy and Matt Zagula say in their new book, No B.S. Trust-based Marketing. Dan continues, “Even if you are a proprietor of a local hardware store, landscape company, home remodeling company, etc., …you need to write and publish your own book as well as other information media such as newsletters, special reports, how-to-guides, and more. Anyone who seeks trusted authority and advisor status will publish, or perish.” In an[…]

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Are You The Next “Casey Stengel” Of Your Marketplace?

By: Dave Dee on: December 27th, 2012 1 Comment

He never intended on being a coach. In fact, his long-term goal was to be a dentist. Athletically inclined, he played a number of sports including football, basketball and baseball, continuing on in the minor league in 1910-1911 where he saved enough money to go to dentistry school. However, after having problems finding left-handed dentistry tools, he continued in baseball and was brought up to the Dodgers late in the 1912 season. It was then[…]

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Want An Army Of “Elves” To Promote Your Products?

By: Darcy Juarez on: December 25th, 2012 No Comments

“How does Santa get all those toys made and delivered?” It’s a question kids have wondered throughout the years. And with today being Christmas, as kids open their stockings and gifts, it’s a question that will be asked millions of times around the world. Movies throughout the years have shown their explanation of how it’s done. In the 2011 movie, Arthur Christmas, Santa’s oldest son Steve runs the command center for Santa, while a younger[…]

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How To Sell Better, Even If You Aren’t A Skilled Copywriter

By: Dan Kennedy on: December 11th, 2012

A recent encounter at Info-Summit reminded me of a powerful technique you can use to multiply your income… You can use this whether you are experienced or not, have skill or not, or know very little or a lot about your industry. In fact, even if you consider yourself an amateur copywriter, you can use this to out-perform an experienced pro. It’s a rare secret advantage far too few businesses use. It’s revealed in a story[…]

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Three Ways To Offset The Fiscal Cliff

By: Darcy Juarez on: December 6th, 2012 2 Comments

With the end of the year looming, U.S. government officials don’t appear to be any closer to a resolution for the pending “fiscal cliff.” Falling off the cliff would most likely mean a recession according to some economists. What happens then? A more dramatic version and acceleration of what’s already happening: the middle shrinks. People still buy necessities, but the middle freezes up, afraid to spend discretionary money. Even on necessities, Dan Kennedy says, speaking[…]

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Four tips from Kris Kringle’s spreadsheet…

By: Dave Dee on: December 4th, 2012 6 Comments

At home in Atlanta, the holiday festivities are in high gear… From the great tree lighting in Lenox Square to concerts, events leading up to the Chick-fil-A Bowl, ice-skating, Santa appearances and shopping …it seems everyone is full steam ahead. Of course there’s a lot to do personally too—right? Present-shopping for family and friends, gift-wrapping, tree-trimming, holiday card writing and mailing, house-decorating, holiday meal-planning and making, cookie baking and on and on… There is a[…]

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How to guarantee victory in your advertising campaign…

By: Dave Dee on: November 6th, 2012 9 Comments

Today people head to the polls in the U.S.A. to decide who will be our next president. Over the past few days, candidates have displayed a mannerism that the most successful entrepreneurs use to chart their course to business victory. It’s something you’ll need if you intend to unseat your competition. Fight off feelings of being overwhelmed and eliminate chaos. And lead yourself and your business to the transformation, quality of life, wealth and victory[…]

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A Checklist To Maximize Your Wealth

By: Darcy Juarez on: October 30th, 2012 4 Comments

With Halloween just around the corner, I can’t help but think about the schemes kids come up with for getting the most candy… Such as plotting your route to make sure you hit the houses that give out the best and most candy or going to a neighborhood with smaller yards so you can “hit” more houses. I’ve even heard of people changing into a second costume so they can go to the same houses[…]

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The One Simple Difference Between Top Income Earners And Everyone Else…

By: Dan Kennedy on: October 23rd, 2012 3 Comments

Recently, having trekked to four cities in four days on my book promotion tour for my new book No B.S. Guide to Trust-Based Marketing, I received a question. I was traveling with the sponsor team on a Lear jet, moving at the end of each day’s event to the next city. Everybody on the team knows I write books, newsletters, and other products as well as advertising copy for clients. So one asked what I[…]

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