Posts Tagged ‘convert a customer’

Send Emails, Cash Checks

By: Darcy Juarez on: October 18th, 2012 4 Comments

Over the past few weeks, we’ve been talking about building a lead generation machine. A key marketing ingredient if you want to stop worrying about where your next customer will come from… But here’s the thing… Once you have those leads, they will expect you to sell them something. There are different vehicles you can use, such as direct mail, email, on the phone or in person, to sell your products and services to these[…]


Get Your Marketing Ready For Those Most Likely To Vote YES

By: Dave Dee on: October 16th, 2012 6 Comments

Last week I read a funny cartoon about the election … “The Brilliant Mind of Edison Lee” cartoon shows Orville Edison running for the White House. An assistant tells him he has a call from Mr. Jones from the industrial polluters association. Edison takes the call and says, “Bob, for a small campaign contribution we’ll see to it that the EPA leaves polluters alone when we take office.” Edison hangs up the phone and his[…]


The Truth About Converting Customers And Four Tips To Make It Easier

By: Dave Dee on: September 25th, 2012 2 Comments

Last week at the Fast Implementation Boot Camp, GKIC members left excited because of the proven “ready-to-go” marketing processes they now have for their businesses. It’s one of my favorite events because the change we see in businesses after they attend is so dramatic… Like Walter Bergeron, our 2012 co-Marketer of the Year winner, who attended the Fast Implementation Boot Camp one year ago in September of 2011. Walter went home and mailed out a[…]


Three Tips On How To Prevent Your Prospect From “Walking Out” On Your Sales Offer…

By: Darcy Juarez on: September 20th, 2012 6 Comments

The end of the first teachers strike in 25 years in Chicago yesterday made me think about mistakes businesses make when doing lead generation promotions… Similar to the Chicago strike where teachers felt their problems were not being solved by their current contract… prospects don’t respond to your lead generation letters when they feel you aren’t solving their problems or challenges. Dan Kennedy just released his course Opportunity Concepts Marketing in which he reveals why[…]


Are you stopping just short of striking gold?

By: Dan Kennedy on: September 18th, 2012 7 Comments

You may remember this true story from Napoleon Hill’s book Think and Grow Rich…  Insurance Salesman R. U. Darby’s uncle went west to dig for gold and get rich during the gold rush. After weeks of hard work and digging, he discovered a piece of gold. He needed machinery to go deeper, so he discreetly covered up the mine, returned home and hatched a plan with his relatives and neighbors. They pooled their money, bought[…]


How To Create Guaranteed Income For Life…

By: Dave Dee on: September 13th, 2012 3 Comments

At the beginning of the year, toll rates for driving on the roads of Chicago went up 87%. The idea is to use the money to rebuild, widen and expand 286 miles of highways in order to cut congestion, cut travel time and reduce gasoline expenses by lessening the amount of time drivers spend idling in traffic. It’s estimated that the long-term plan will add $21 billion to the surrounding economy. While the plan has[…]


Four Email Marketing Tips You Can Learn From Returning TV Shows

By: Darcy Juarez on: September 11th, 2012 1 Comment

Which TV fall season premiers are you excited about? Last week I heard people excitedly talking about “their” show starting back up this week… like Parenthood, The Voice,  Glee, X-Factor, and Shark Tank. I also overheard the comment, “I’d give up cable, but there are two shows I can’t miss each week.” So I checked out the TV Guide site to see what shows were starting. A section on their site titled, “Returning shows: Where[…]


How To Cook Up More Sales Williams-Sonoma Style…

By: Dave Dee on: September 6th, 2012 9 Comments

What better way to end the summer than with a cookout…and a sale! This past weekend in addition to the backyard barbecues and pool closing parties, retail stores were in full force with Labor Day sales. Among them, U.S. gourmet cookware store Williams-Sonoma was offering some good deals…but even more impressive was their check-out procedure. The sales person at the cash register was taking customers through a series of questions, all designed to create more[…]


One Thing Politicians Are Getting Right That ALL Businesses Can Learn From…

By: Dan Kennedy on: September 4th, 2012 7 Comments

As we draw closer to the presidential election, I’d like to talk about one thing that politicians are doing right. A big part of politics and political campaigns, of course, is the marketing of your policies and the causes you believe in. If you can’t persuade voters to your point of view, you will either lose or get nothing done. So what are politicians doing right? They are using direct mail.  And LOTS of it.[…]


Discover How Others Will Buy A Product From You That They Create!

By: Darcy Juarez on: August 28th, 2012 4 Comments

Jeff’s big secret is to do a “Seed Launch”. This works whether you have a list or don’t have a list, and whether you have a product idea or not. It costs very little to do because all you really need is a free conference line, a way for people to opt-in, and a way to send emails.