Posts Tagged ‘Copy Cosmetics’

Why Copy Cosmetics are Important to Your Marketing Success!

By: Mike Capuzzi on: September 10th, 2010 No Comments

Why Copy Cosmetics are Important to Your Marketing Success! If you want to quickly and easily improve the effectiveness of your marketing, whether online or offline, you need to understand the critical relationship between how your copy looks and the response it generates. Back in April of 1998, marketing guru and master copywriter, Dan S. Kennedy wrote in his newsletter “Cosmetics Matter!” What Dan was referring to is one of the most often over-looked and[…]

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