Posts Tagged ‘copywriting Mastery’

Still The Best “Big Darn Secret” I Use To Make Serious Money

By: Dan Kennedy on: July 23rd, 2016 13 Comments

Words matter. One of the things many people wonder about is what I do that can possibly justify fees of $18,800 to (more commonly) $100,000 to write an ad, sales letter campaign, video script, TV call to action, etc. The answer is simply that “words matter” and I’ve gotten good at picking and combining words that sell. I have a little, internal alarm bell that goes off when I hear or see “turn off words”[…]

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The Secret To Retaining Customers For Life Through Writing

By: Dan Kennedy on: December 20th, 2014 3 Comments

“To attract more customers.” That is the number one reason I hear from business owners and entrepreneurs about why they think they need to learn to write better. When asked, a few might give a different answer such as “I want to attract more media attention,” but the majority want to know how to attract more customers, clients, patients, followers, donors, etc. That is fine, and certainly a good motivation to learn how to write[…]

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