Posts Tagged ‘desired response’

How To Assemble A Direct Mail Marketing Package

By: Dan Kennedy on: October 28th, 2009 2 Comments

When a pro freelance copywriter talks about a direct mail marketing package, he is most often referring to the outer envelope, sales letter, brochure and order form. We tend to be much more creative and varied in the number and variety of enclosures in a good direct mail marketing package, but the result is the same; a collection of pieces and items are assembled and placed in a particular order, to go into an envelope[…]

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