Posts Tagged ‘dimensional mail’

Exploding the Response of Your Direct Mail

By: Bill Glazer on: December 15th, 2009 9 Comments

This is the transcript from an interview Bill Glazer did with Keith & Travis Lee: What we are going to be talking about today is a particular type of strategy, although it’s very, very far reaching, which is involved with the use of my favorite media that there  is by far and away is direct mail. That’s really where I originally cut my teeth in marketing, and its one that I prefer to do over[…]

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The Power of Dimensional Mail in Small Business Marketing

By: Dan Kennedy on: August 6th, 2009 9 Comments

But why does dimensional mail work? Why does it increase response? Well I’m convinced that the simple reason is because it adds a bit of intrigue to the mailing, which allows it to overcome the toughest task in small business marketing…getting your mail piece opened….getting your mail piece opened FIRST….and getting your mail piece read! I’m also convinced that the importance of using dimensional mail is rising due to the increased competition in the mailbox.[…]

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