Posts Tagged ‘Direct Mail Marketing’

Three Steps To Never Prospect Again

By: Dan Kennedy on: March 4th, 2015 4 Comments

It’s been 40 years or more since I replaced old-fashioned prospecting grunt work for a 100% measurable way to attract a predictable, reliable stream of ideal clients. Success at getting qualified clients, customers, or patients has a lot more to do with understanding the real secrets of direct-response marketing…and a lot less to do with chasing after prospects. Whether you are just getting started in business or you’ve been in business for thirty years… believe[…]


Direct Marketing Legend Lyman Wood’s 8 Tips For Selling A New Product

By: Darcy Juarez on: June 21st, 2012 7 Comments

This past Sunday, June 17th, was the anniversary of Lyman Wood Day… A 1993 proclamation given by the Governor Howard Dean, M.D. of Vermont cited Wood for: Spending “half a century developing and improving dozens of Vermont direct marketing businesses.” Providing “a model of socially responsible, values-based business management, long before the notion of ‘a bottom line’ was invented.” Serving “as  guide and mentor to innumerable Vermont entrepreneurs and direct marketers; ” and Being “a[…]


GKIC Announces the 2012 Marketer of the Year

By: Dave Dee on: June 13th, 2012 1 Comment

Nothing is more important to the success of a business than marketing. That is why each year we hold a competition that represents some of the best examples of how GKIC marketing gets results using our counter-intuitive marketing methods. It is our hope that by holding a competition with great prizes that we can draw attention to the importance of marketing, inspire you and help more of our members to succeed. In case you’re not[…]


Self-Promotion Equals New Customers

By: Robert Skrob on: May 21st, 2010 11 Comments

The one factor which separates millionaire business owners from the rest is their willingness to promote themselves. Too many entrepreneurs hide behind a corporate façade, trying to make it look as if they have big corporations. However, people want to buy from people, and the business owner­­s who put themselves and their personalities into their marketing attract more customers than those who don’t. Does the idea of self-promotion create a sickening feeling in your stomach?[…]


Exploding the Response of Your Direct Mail

By: Bill Glazer on: December 15th, 2009 9 Comments

This is the transcript from an interview Bill Glazer did with Keith & Travis Lee: What we are going to be talking about today is a particular type of strategy, although it’s very, very far reaching, which is involved with the use of my favorite media that there  is by far and away is direct mail. That’s really where I originally cut my teeth in marketing, and its one that I prefer to do over[…]


How To Assemble A Direct Mail Marketing Package

By: Dan Kennedy on: October 28th, 2009 2 Comments

When a pro freelance copywriter talks about a direct mail marketing package, he is most often referring to the outer envelope, sales letter, brochure and order form. We tend to be much more creative and varied in the number and variety of enclosures in a good direct mail marketing package, but the result is the same; a collection of pieces and items are assembled and placed in a particular order, to go into an envelope[…]


Hey….Don’t Forget Space Ads in Your Small Business Marketing

By: Bill Glazer on: September 17th, 2009 7 Comments

Let’s talk about newspaper and magazine advertising which is commonly referred to as “Space” advertising. In many ways, this form of advertising is one of the harder media to make work in small business marketing. Mainly because it typically is a rather costly media and depending on the size of your transaction, it can be very difficult to earn a return on your investment (ROI). Of course, ROI can vary between whether you are only[…]


The Power of Dimensional Mail in Small Business Marketing

By: Dan Kennedy on: August 6th, 2009 9 Comments

But why does dimensional mail work? Why does it increase response? Well I’m convinced that the simple reason is because it adds a bit of intrigue to the mailing, which allows it to overcome the toughest task in small business marketing…getting your mail piece opened….getting your mail piece opened FIRST….and getting your mail piece read! I’m also convinced that the importance of using dimensional mail is rising due to the increased competition in the mailbox.[…]


Ads or Articles – Which is Better to Market a Small Business?

By: Dan Kennedy on: July 9th, 2009 11 Comments

The Advertorial, The Challenge Of Maximum Readership Reconsidered The knee-jerk answer is: articles. And the argument for the “advertorial” i.e. an ad made to look like editorial material is that it is obvious; people buy newspapers and magazines for the articles, not the ads. But, like all dogma, ain’t necessarily so. For example, lots of people buy the Wednesday newspaper to get the supermarket coupons, buy the Friday or weekend newspaper to see the movie[…]