Posts Tagged ‘direct mail’

Three Steps To Never Prospect Again

By: Dan Kennedy on: March 4th, 2015 4 Comments

It’s been 40 years or more since I replaced old-fashioned prospecting grunt work for a 100% measurable way to attract a predictable, reliable stream of ideal clients. Success at getting qualified clients, customers, or patients has a lot more to do with understanding the real secrets of direct-response marketing…and a lot less to do with chasing after prospects. Whether you are just getting started in business or you’ve been in business for thirty years… believe[…]

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Increase Sales By 40% With 4 Quick Tips

By: Dave Dee on: July 23rd, 2013 3 Comments

When he was 19 years old, he sold 4000 fake rocks…through the mail. From rocks, he moved on to financial publications, again using direct mail, he sold hundreds of thousands of publications. He helped a software company use direct mail to increase their customer base by over 1000%.  A doctor implemented his follow up system and brought in a 95% return. His success list continued to blossom.  He became so good at direct mail that[…]

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Small Things That Provide BIG Impact

By: Dave Dee on: January 31st, 2013 No Comments

In this month’s issue of Success Magazine, best-selling author and keynote speaker Jason Dorsey says people fail because they set too big of goals. Not that you shouldn’t set big goals… Dorsey says, “Most people never reach their biggest goals because they can’t stick to them in the beginning.” He says the “all-important first 30 or 60 days” is when the “magic” happens. So what stops people from experiencing “the magic?” A major success obstacle[…]

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How To Cook Up More Sales Williams-Sonoma Style…

By: Dave Dee on: September 6th, 2012 9 Comments

What better way to end the summer than with a cookout…and a sale! This past weekend in addition to the backyard barbecues and pool closing parties, retail stores were in full force with Labor Day sales. Among them, U.S. gourmet cookware store Williams-Sonoma was offering some good deals…but even more impressive was their check-out procedure. The sales person at the cash register was taking customers through a series of questions, all designed to create more[…]

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One Thing Politicians Are Getting Right That ALL Businesses Can Learn From…

By: Dan Kennedy on: September 4th, 2012 7 Comments

As we draw closer to the presidential election, I’d like to talk about one thing that politicians are doing right. A big part of politics and political campaigns, of course, is the marketing of your policies and the causes you believe in. If you can’t persuade voters to your point of view, you will either lose or get nothing done. So what are politicians doing right? They are using direct mail.  And LOTS of it.[…]

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Eight Simple Tips That Make A Big Difference With This “Retro” Marketing Idea…

By: Darcy Juarez on: August 21st, 2012 3 Comments

The other day a piece of mail with a stamp featuring a once very important business tool caught my eye… The stamp, which featured a typewriter (remember those?) is one in a new series of commemorative stamps that focus on designers of Machine Age products, a style that emerged during the Depression. The “Machine Age style” attracted customers with its futuristic materials such as aluminum, chrome and Bakelite (one of the first plastics made from[…]

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The Vince Lombardi Principle Needed To Profit That Even Seasoned Businesses Neglect

By: Dave Dee on: August 7th, 2012 2 Comments

In 1959, Vince Lombardi (1913-1970) took over as head coach of the Green Bay Packers. The team was coming off the worst record in their team history, winning only one game the entire season. To make matters worse, the team hadn’t had a winning season in 11 years. At his first team meeting, Lombardi looked the players in the eye and said, “I have never been on a losing team, gentlemen and I don’t intend[…]

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If only she’d known…

By: Darcy Juarez on: August 2nd, 2012 3 Comments

Recently a friend told me a story about a woman she knew who lost hundreds of thousands of dollars… The woman’s husband, a heavy smoker, was having chest pains so they took him to the doctor and discovered he had multiple spots on his lungs… His cancer was so far advanced, they didn’t do any additional tests. Five days later he died. The woman’s husband, who was retired military and had spent his whole life[…]

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Subject Line: How to turn your inner “Peter Parker” into a super hero…

By: Dave Dee on: July 9th, 2012 No Comments

The fascination with super heroes and action heroes and all the super hero and action hero movies this summer started me thinking… Who would win in a business battle? Super heroes or Action heroes? Super heroes like you see in The Amazing Spider-Man 3D and The Avengers use their special powers to win their battles… Spiderman bitten by a genetically-modified spider uses his spider-like abilities to save people and fight evil. Thor has physical powers[…]

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No fireworks needed: 5 tips to make sure your next event is packed full

By: Darcy Juarez on: July 3rd, 2012 3 Comments

With tomorrow being the 4th of July, a lot of competing events are happening here in Chicago… One of the events is the annual Naperville Ribfest which brings sixteen of the nation’s best rib vendors together in a head-to-head competition to win the favor of judges and festival goers. The vendors have rib samplers (among other things) that you can purchase to try their sauce. In addition to ribs,  regular festival-type food such as kettle[…]

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