Posts Tagged ‘direct marketing’

The top 7 marketing mistakes that could cause your business to fail…

By: Dave Dee on: April 2nd, 2014 5 Comments

In my opinion, most of the statistics and reasons stated about why businesses fail are wrong. Poor financial control, lack of capital, poor leadership, poor location, and poor economy are common reasons cited for business failure. Statistics usually benchmark business failure on whether they are still in business and how long they operated before closing.  However, struggling to survive or performing below an owner’s expectations also constitutes failure of some sort. While there can be[…]

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Five Ways To Harness The Power Of This “Must Have” Marketing Tool…

By: Dave Dee on: March 21st, 2013 3 Comments

Newsletters are one of the most powerful tools you can use… In fact, Dan Kennedy has said that 50% to 70% of his private clients have grown out of his newsletter base. But there are many additional powerful uses for your newsletters too. Today, I’m going to show you how to use your newsletter content to rank higher in Google, get free advertising and do something that Dan Kennedy preaches about and says every business[…]

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Nine Questions You Must Ask Before Creating An Information Product

By: Darcy Juarez on: February 12th, 2013

People. You, me everyone… We have a voracious appetite for information. We want information on how to do things better, faster and easier. We want information on how to be more successful, how to be healthier, how to play guitar, how to be thinner, how to create wealth…the list goes on. Over half of this country’s economy is on expenditures on information and information products according to an article I read recently. However, with a[…]

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Fill This Gaping Hole In Your Persuasion Strategy Immediately…

By: Dan Kennedy on: November 20th, 2012 6 Comments

The beginning of this month during GKIC’s INFO-Summit, I had the opportunity to present insights on copywriting alongside ‘master of dark arts copywriting extraordinaire’ and fellow grizzled veteran of many wars, John Carlton. John worked with Sir Gary Halbert, Prince of Print, intimately, for many years, thus earning a Purple Heart and a grand collection of stories; most not suitable for public telling. Carlton is a renaissance man, rich with life experience and right up[…]

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Direct Marketing Legend Lyman Wood’s 8 Tips For Selling A New Product

By: Darcy Juarez on: June 21st, 2012 7 Comments

This past Sunday, June 17th, was the anniversary of Lyman Wood Day… A 1993 proclamation given by the Governor Howard Dean, M.D. of Vermont cited Wood for: Spending “half a century developing and improving dozens of Vermont direct marketing businesses.” Providing “a model of socially responsible, values-based business management, long before the notion of ‘a bottom line’ was invented.” Serving “as  guide and mentor to innumerable Vermont entrepreneurs and direct marketers; ” and Being “a[…]

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