Posts Tagged ‘direct-response marketing’

Key Ingredients for Successful Direct Response Copy

By: Dan Kennedy on: May 29th, 2015 2 Comments

I’ve often been asked how I can justify charging $18,800 a day as a marketing consultant or up to $100,000 to write a sales letter, ad campaign, video script, etc. That’s easy. Words matter. And I’ve developed a keen sense for picking and combining words that I know will sell. Now you may wonder if I’m really 20 times better than a copywriter who charges $5,000 to write a sales letter, ad campaign, video script,[…]


Can Barbra Streisand And Seth Rogen Turn You Into An Electrifying Salesperson?

By: Dave Dee on: May 16th, 2013 2 Comments

Have you seen the movie “The Guilt Trip”? It’s the one starring Barbra Streisand and Seth Rogen where Rogen plays the inventor son who takes his nagging mother on a cross country trip while he tries to sell his invention. Rogen’s character, Andy, has invented this cleaner which is so safe you can get it on your skin, in your eyes, even drink it and it won’t hurt you. It took him five years to[…]


Six Pro Copywriter Tips To Make Your Copy As Strong As Possible

By: Darcy Juarez on: April 25th, 2013 28 Comments

What is good copy? What is bad copy? And how do you tell the difference? This past year, I attended the American Writer’s and Artist’s Inc. (AWAI) copywriting boot camp. AWAI is best known for training professional copywriters. Which is why I went to scout out copywriters at AWAI’s Job Fair. While there, I spoke with AWAI’s co-managing partners Katie Yeakle and Rebecca Matter. One of the things I learned was some great tips for[…]


Dwindling customers? How to make more money FAST

By: Dan Kennedy on: March 28th, 2013 12 Comments

A recent article about one of the world’s largest ferry boat systems says they are swiping money from one program to keep another program afloat. Why are they forced to do this? Increased  costs coupled with a dwindling customer base. A cry all too familiar to many businesses these days. Swiping money from Peter to pay Paul may keep them afloat – but only temporarily.  It’s a stop-gap method that eventually catches up to every[…]


LIVE TRAINING!!! – The $5,000 E-mail System

By: Mike Stodola on: March 5th, 2013 11 Comments

On Friday, March 8th at 10:30AM Eastern GKIC Chief Marketing Officer Dave Dee is doing a live VIDEO Training entitled: “E-Mail Marketing Made Easy.  How One Quick E-mail Strategy Brought In $5,000 From Dead Leads” During this live broadcast Dave is going to give you: His proven e-mail templates that not only get your e-mails read…but also move dead leads to buy The recipe to his “Secret Sauce” on exactly what to do and what[…]