Posts Tagged ‘direct response’

Fill This Gaping Hole In Your Persuasion Strategy Immediately…

By: Dan Kennedy on: November 20th, 2012 6 Comments

The beginning of this month during GKIC’s INFO-Summit, I had the opportunity to present insights on copywriting alongside ‘master of dark arts copywriting extraordinaire’ and fellow grizzled veteran of many wars, John Carlton. John worked with Sir Gary Halbert, Prince of Print, intimately, for many years, thus earning a Purple Heart and a grand collection of stories; most not suitable for public telling. Carlton is a renaissance man, rich with life experience and right up[…]


J.K. Rowling’s Big Lesson & How To Increase Readership

By: Darcy Juarez on: October 4th, 2012 1 Comment

“Can’t lose.” That’s what media people were saying about British author J.K. Rowling’s new book, The Casual Vacancy. The author released her first attempt at writing an adult-themed book last Thursday. Prior to its release, CBS News said that whether it “is a staggering genius or a mediocre disappointment” the book couldn’t lose as it was already at the top of Amazon bestsellers list and had sold at least a million copies in advance in[…]


Direct Marketing Legend Lyman Wood’s 8 Tips For Selling A New Product

By: Darcy Juarez on: June 21st, 2012 7 Comments

This past Sunday, June 17th, was the anniversary of Lyman Wood Day… A 1993 proclamation given by the Governor Howard Dean, M.D. of Vermont cited Wood for: Spending “half a century developing and improving dozens of Vermont direct marketing businesses.” Providing “a model of socially responsible, values-based business management, long before the notion of ‘a bottom line’ was invented.” Serving “as  guide and mentor to innumerable Vermont entrepreneurs and direct marketers; ” and Being “a[…]


Exploding the Response of Your Direct Mail

By: Bill Glazer on: December 15th, 2009 9 Comments

This is the transcript from an interview Bill Glazer did with Keith & Travis Lee: What we are going to be talking about today is a particular type of strategy, although it’s very, very far reaching, which is involved with the use of my favorite media that there  is by far and away is direct mail. That’s really where I originally cut my teeth in marketing, and its one that I prefer to do over[…]


The 5 Elements of a Good Direct Response Ad

By: Bill Glazer on: September 28th, 2009 19 Comments

This is my quick checklist of ESSENTIAL Elements of a good direct response ad 1.) REASON FOR ADVERTISING other than your desire to get customers or sell something. BIG NEWS (other than announcing a new logo), BIG IDEA, a breakthrough solution to somebody’s problem. The biggest reason for advertising failure is advertising just because you need to advertise. 2.) ATTENTION-GETTING HEADLINE that telegraphs the news, the idea, the breakthrough…and”sells the ad.” The Headline’s first job[…]


Bill Glazer Shares 7 Small Business Marketing Tips About Offers

By: Bill Glazer on: September 23rd, 2009 16 Comments

You should have one! Never, ever fail to make a specific offer or offers, and have a clear call to action. So much bad advertising fails to tell the reader/listener/viewer exactly what is expected of them, what to do next, and how to do it, in clear terms. Most ends vaguely: here’s where we are, here are our hours, here’s our phone number. Build an appealing offer. Most are very unexciting, plain vanilla. A strong[…]


Ads or Articles – Which is Better to Market a Small Business?

By: Dan Kennedy on: July 9th, 2009 11 Comments

The Advertorial, The Challenge Of Maximum Readership Reconsidered The knee-jerk answer is: articles. And the argument for the “advertorial” i.e. an ad made to look like editorial material is that it is obvious; people buy newspapers and magazines for the articles, not the ads. But, like all dogma, ain’t necessarily so. For example, lots of people buy the Wednesday newspaper to get the supermarket coupons, buy the Friday or weekend newspaper to see the movie[…]


Smart-Bomb Selling: Use Information Technology to Home In on Hot Prospects

By: Dan Kennedy on: July 9th, 2009 4 Comments

By Duncan Maxwell Anderson From Success Magazine DAN KENNEDY says he’s found a way to multiply your closing ratio in face-to-face selling: Instead of carpet-bombing the universe of possible prospects with telephone calls trying to get an appointment, use the techniques of direct-response advertising. Generate a response from those who already need your product. Then home in like a cruise missile for the close. Kennedy, president of Empire Communications Corp. in Phoenix, uses direct response[…]