Posts Tagged ‘editorial material’

Ads or Articles – Which is Better to Market a Small Business?

By: Dan Kennedy on: July 9th, 2009 11 Comments

The Advertorial, The Challenge Of Maximum Readership Reconsidered The knee-jerk answer is: articles. And the argument for the “advertorial” i.e. an ad made to look like editorial material is that it is obvious; people buy newspapers and magazines for the articles, not the ads. But, like all dogma, ain’t necessarily so. For example, lots of people buy the Wednesday newspaper to get the supermarket coupons, buy the Friday or weekend newspaper to see the movie[…]