Posts Tagged ‘essential internet marketing truths’

One-Size-Fits-All Won’t Work for Websites

By: Dan Kennedy on: May 15th, 2015 No Comments

When you’re face-to-face with a customer, client, patient or prospect you can ask and answer questions, plus give them the personalized attention they need to feel as if your business and yours alone is THE one for them. This type of engagement is essential if you want to grow your business. And we’ve talked in the past about how to do this with direct mail, email and other forms of media. This one-on-one communication is[…]

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How To Make This Tricky Part Of Your Business More Effective…

By: Darcy Juarez on: April 12th, 2014 4 Comments

Last week we talked a lot about the importance of making your customer feel like your business and your business alone is THE one for them. (See my article Dan Kennedy Warns: You can no longer afford to do this.) It’s a lot easier when you are face-to-face with someone because you can ask questions and give them personalized attention. However, to really grow your business, you have to be able to translate that feeling[…]

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