Posts Tagged ‘fast implementation bootcamp’

Top Three Rules For Writing A Great Headline

By: Dave Dee on: July 20th, 2014 6 Comments

In the brand new course the “Power of Copy Unleashed, How To Create Offers Your Customers, Clients and Patients are Powerless to Resist” I give out my Top Ten Rules For Writing An Effective Headline. While I don’t have time to go into all of them here, I’ll share the three rules that I see people getting wrong the most. Before I do that thought I want to reiterate something you’ve probably heard before AND[…]

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The Olympic Formula Of A GKIC Champion

By: Dave Dee on: February 13th, 2014 3 Comments

With the Winter Olympics underway, there are a lot of stories about how different athletes made their way to this prestigious event. Some stories have to do with overcoming challenges. And some are, well a bit more unusual… Such as Tonga luger Bruno Banani who, in exchange for having his training paid for, agreed to change his name to that of a Germany company that makes underpants. He is now a walking advertisement for a[…]

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Three Ways To Show Up Like No One Else

By: Darcy Juarez on: November 12th, 2013 5 Comments

This past weekend at Info-SUMMIT, marketers’ extraordinaire Jimmy Vee and Travis Miller walked on stage in matching three piece suits with pink bow ties. (Check it out…click here) There was no question that they stood out and made a memorable impression. As marketers, getting attention…standing out…making a lasting impression…are all things we must strive to do. In fact, that was a common theme throughout the weekend—how to grab eyeballs in an ever-increasing distraction ridden world.[…]

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What This Crazy World Series Can Teach You About Becoming An Instant Hit

By: Darcy Juarez on: October 29th, 2013 3 Comments

This past weekend the “water cooler” talk has hit a record high for the World Series. Even if your team didn’t make it to the World Series this year, (my Cubs didn’t,) my guess is you’ve at least heard something about the crazy endings to games 3 & 4.  You might have even been curious enough about what you heard to find a replay of the “first walk-off interference play” that lead the Cardinals to[…]

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Four Ways To Improve Your “Money-Luck…”

By: Darcy Juarez on: October 22nd, 2013 5 Comments

“Having money-luck.” Recently, a friend of mine used those words to describe a person she knew when she was growing up. “He was the luckiest person I’ve ever met. He was always coming into money. He’d buy a lottery ticket and win. He’d go to the track and win. He’d go out to eat and they’d give him a free appetizer. It didn’t matter where we went, I was always witnessing and hearing stories about[…]

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Six Ways To Prevent Your Business From Being “Shutdown”

By: Darcy Juarez on: October 1st, 2013 3 Comments

Today, the U.S. government shutdown for the first time in more than 17 years. Reading the paper and listening to the news there’s a lot of debate about what a shutdown will mean. But one thing is certain, the shutdown will be temporary. The government will soon be back doing what it does for better or for worse. However there is no debate about what that would mean should a “shutdown” occur in your business.[…]

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3 ½ Business-Boosting Lessons You Can Learn From J.C. Penney’s Rebranding Disaster

By: Dave Dee on: August 6th, 2013 5 Comments

Last week J.C. Penney Co. hired a new senior vice president of marketing. Debra Berman, formerly with Kraft Foods, was hired to win back customers and create more frequent sales. This is the latest in a plan by J.C. Penney’s CEO to reconnect with their customers and revitalize their struggling brand. Why are they struggling? Well, the former CEO tried to transform the store to attract a “younger” and “hipper” audience…and failed, amassing nearly a[…]

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Make More Money FASTER By Quickly Fixing Your “Good Problems”

By: Dave Dee on: May 28th, 2013 1 Comment

The other day a GKIC member contacted me to see if I could do some copywriting for him. He was getting a lot of traffic to his website…BUT it wasn’t converting and he wanted to know why and how to fix it. As I don’t do copywriting for clients, I quickly referred him to a copywriter I knew would be able to help him. But I couldn’t stop thinking about the problem he was having.[…]

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The Most Important Question You Should Ask When Advertising

By: Dan Kennedy on: February 26th, 2013 5 Comments

Over the weekend advertisers spent between $1.65 and $1.8 million for a 30-second commercial during the Oscars. That’s a lot to spend, however if the economics are right spending that much can really pay off for a business. Especially if their competitors aren’t willing or able to do the same. Years ago, I thought about building a multi-million dollar company like Nightingale-Conant. However, I learned through painful experience the impracticality of building a mail-order business[…]

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“Fall Forward Faster” A Tip To Make Your Business the Most Successful It Can Be!

By: Dave Dee on: November 13th, 2012 3 Comments

I just got back from Opryland Hotel in Nashville where we held INFO-Summit 2012 … There was so much great information flying around that it would be easy for attendees to go home and put their info in a drawer…and wait until they have some free time to put the new ideas they’ve learned into action …especially with the holidays just around the corner. It’s a common occurrence. You mean to do something with the[…]

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