Posts Tagged ‘gene simmons’

Death and Creative Small Business Marketing Strategies

By: Dan Kennedy on: October 19th, 2009 3 Comments

IT AIN’T YOUR GRAND-DAD’S FUNERAL. SIX FEET UNDER, NOT THE ONLY OPTION. I’ve done some consulting work in the funeral industry, spoke at a national convention, and, while most are mired in the past, with very traditional, somber products and small business marketing strategies, there is growing movement of innovation and daring. For example, “theme funerals” with themes like golf, NASCAR are happening; caskets sporting college logos and colors, NASCAR personalities, Gene Simmons markets a[…]