Posts Tagged ‘GKIC’

Five Ways To Get More Referrals

By: Dave Dee on: May 29th, 2014 1 Comment

On Tuesday, Darcy told you about the leak in your business that is causing you to lose customers (and money) without you even realizing it. (If you missed it, you can read Is Your Business Leaking Profits? here.) A popular response to this is: “Why aren’t I getting referrals?” The short answer is that you are most likely using networking strategies or salesman techniques that just don’t work. This is completely understandable. It’s what we[…]


Dangerous stuff man, dangerous stuff…

By: Dave Dee on: May 21st, 2014 10 Comments

Gather ‘round the campfire and let Uncle Dave tell you a spooky, true story. It all started back when I was doing a birthday party magic show at a very wealthy man’s home. I had just started to dip my toe in the lucrative corporate entertainment market and definitely wanted to do more of those gigs and less kid shows. As I’m doing my show, I casually mentioned that my next trick I recently debuted[…]


Four Reasons Why Some People Have Better Money Luck

By: Dan Kennedy on: May 8th, 2014 4 Comments

May 20, 2014 is “Be a Millionaire Day.” Observed worldwide, it is a day for everyone to think and dream about what it would be like to be a millionaire. If you are not yet a millionaire, you may at some point have looked at a really wealthy person and wondered, “How did he or she get so lucky?” I know I have. Before I was making a lot of money I’d sometimes look at[…]


The one minute profit booster most people ignore…

By: Dan Kennedy on: May 4th, 2014 2 Comments

The other day I read someone’s definition of a “post scriptum” commonly referred to as a “P.S.”  The author, trying to educate others, described the P.S. as “generally containing information which is trivial.” To be frank, I found his explanation rather trivial… Because the P.S. is anything but trivial and should be awarded much greater attention than most give it. You see writing copy is a very small part of developing copy that sells. Not[…]


Three Things That Create Breakthroughs & Quantum Leaps In Small Business

By: Dan Kennedy on: April 29th, 2014 1 Comment

To be clear, I am generally opposed to pioneering. My “oft-used chestnut” about pioneering is: pioneers return home full of arrows. I am greatly in favor of ‘creative borrowing’—the transfer of the proven from one place to an entirely different place, where it is as revolutionary as it may have been common in the place where I found it. However, often times I find business owners self-sabotage by adhering to commonplace mindsets. This comes from[…]


Kevin Bacon’s experiment that highlights what you lose when you fail to differentiate yourself.

By: Darcy Juarez on: April 24th, 2014 4 Comments

A few years ago, actor Kevin Bacon wanted to know what it would be like to not be famous. He commissioned a Hollywood make-up artist to make a prosthetic disguise that would make him unrecognizable to fans. Then he wore it to an L.A. shopping center well-known for spotting celebrities. He says in an interview in the Telegraph, “People didn’t bother me, but they also ignored me. No one was nice to me—they looked right[…]


The Lie You’ve Been Told About Advertising

By: Dave Dee on: April 22nd, 2014 9 Comments

“It’s not about selling, it’s about image and building their brand.” That was what one of our GKIC copywriters, Cindy Cyr, was told by her sales manager back when she sold advertising for a regional magazine. Cindy says this was the training given to all of the ad sales people—that they were instructed to tell business owners that what they should be doing with their ad dollars is creating ads to build their brand. If[…]


Four Ways To Get People To Like, Know, Trust…And Buy From You

By: Darcy Juarez on: April 17th, 2014 3 Comments

“People buy people.” These three words have stuck with me… Since I first heard them from Nick Nanton, the nation’s leading expert of Personal Branding. During our 2014 Super Conference, Nick reiterated what you most likely have heard before–that people buy from people they like, know and trust. In today’s world it has never been truer. Our social culture has changed whom we admire, what we buy and how we make decisions about purchasing. For[…]


One Of The Biggest Marketing Mistakes I See…3 Ways To Create Authority And Be a Big Fish!

By: Dave Dee on: April 15th, 2014 6 Comments

Last week a picture of a fountain centerpiece called “Colonel Crackers” from the opening of a world entrepreneurial crowd-funding festival in Jacksonville, Florida called One Spark made me think of one of the biggest marketing mistakes I see. The centerpiece, a giant, over-sized replica of a Goldfish Cracker swimming in a fountain inspires the question… Which is better? To be a big fish in a little pond or little fish in a big pond? It’s[…]


How To Make This Tricky Part Of Your Business More Effective…

By: Darcy Juarez on: April 12th, 2014 4 Comments

Last week we talked a lot about the importance of making your customer feel like your business and your business alone is THE one for them. (See my article Dan Kennedy Warns: You can no longer afford to do this.) It’s a lot easier when you are face-to-face with someone because you can ask questions and give them personalized attention. However, to really grow your business, you have to be able to translate that feeling[…]