Posts Tagged ‘google’

Four Fast Fixes for Local Search

By: Brian Horn on: March 24th, 2010 10 Comments

As Google beings to take “search” to next level (i.e. Google’s real time search), more and more people are beginning to niche to their cities or neighborhoods for certain searches. Targeting local visitors is critical if you serve the local market (totally “obvi”). The cool thing is…it is WAY easier to rank when you add a local modifier to your search term (i.e. easier to rank for “houston financial planner” than “financial planner”). Optimizing a[…]


Tips for Using WordPress for SEO

By: Brian Horn on: March 3rd, 2010 19 Comments

Even though there are dozens of platforms that bloggers and site owners can use, WordPress had become the one than many eventually decide to use. Why do SO MANY end up using WordPress? Particularly SEO and Internet Marketing pros…kinda “obvi” that these guys might have a reason for that, huh? A few months ago I met and had a few drinks with Matt Mullenweg, the founding developer of WordPress.  We talked specifically about why small[…]


Why Don’t People Heat Their Mailboxes?

By: Brian Horn on: December 2nd, 2009 7 Comments

You don’t because unless you have money to throw away, its not a good use of available resources. You’re better off pumping all warm comforting air into your bedroom at night, right? The same goes for funneling the PageRank (PR) of your site. Why waste valuable PageRank on your Privacy Policy page, T&C page…or any number of other pages that don’t support your sales process or provide valuable content for the search engines? Let me[…]


Owning Page 1 of Google for Your Name

By: Brian Horn on: November 18th, 2009 11 Comments

Do you Google yourself? How many of the listings on page 1 are about you? How many are about some other tool that just happens to be blessed with the exact same name as you? If a potential client or customers is researching you, the first place they will go to (in most cases) is Google. Of course, your website should be there, but what are some other easy ways to own the 1st page[…]


Pity the Foolish Small Business Owner

By: Dan Kennedy on: September 22nd, 2009 10 Comments

Any moron can make money with new media where only little folks play. But when the big, dumb, brand advertisers arrive – as they have in PPC advertising – the media cost skyrockets and that’s that. This should never be a sudden surprise – or a gradual one, either – to anybody with even small quantities of small business marketing knowledge, historical perspective and common sense. The Big Lesson is what immature, under-priced media giveth,[…]