Posts Tagged ‘grow your customer base’

The secret weapon in any marketing arsenal

By: Dan Kennedy on: February 20th, 2015 4 Comments

Newsletters are a lot like a big cannon. A newsletter can provide lots of firepower and has a far-reaching effect that can spread out over a broad area. Like a cannon, a newsletter has a way of scattering and demoralizing the competition. When used regularly, a newsletter can have a positive impact on growing your customer base. I know that anywhere from 50% to 70% of my private clients can be traced back as subscribers[…]

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