Posts Tagged ‘how to market’

Clark Kent Quits (and how you can too!)

By: Dave Dee on: October 25th, 2012 1 Comment

Yesterday, in Superman issue 13, Clark Kent quit his long-time job at the Metropolis newspaper. Kent, Superman’s alter ego, has been employed by the newspaper since the comic book series started in the 1940’s. But new Superman writer Scott Lobodell says they wanted to “explore Superman through a modern-day lens.” As far as what Kent will be doing now that he’s quit—Lobodell says you are going to see him “come into his own in the[…]

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The One Simple Difference Between Top Income Earners And Everyone Else…

By: Dan Kennedy on: October 23rd, 2012 3 Comments

Recently, having trekked to four cities in four days on my book promotion tour for my new book No B.S. Guide to Trust-Based Marketing, I received a question. I was traveling with the sponsor team on a Lear jet, moving at the end of each day’s event to the next city. Everybody on the team knows I write books, newsletters, and other products as well as advertising copy for clients. So one asked what I[…]

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Send Emails, Cash Checks

By: Darcy Juarez on: October 18th, 2012 4 Comments

Over the past few weeks, we’ve been talking about building a lead generation machine. A key marketing ingredient if you want to stop worrying about where your next customer will come from… But here’s the thing… Once you have those leads, they will expect you to sell them something. There are different vehicles you can use, such as direct mail, email, on the phone or in person, to sell your products and services to these[…]

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Get Your Marketing Ready For Those Most Likely To Vote YES

By: Dave Dee on: October 16th, 2012 6 Comments

Last week I read a funny cartoon about the election … “The Brilliant Mind of Edison Lee” cartoon shows Orville Edison running for the White House. An assistant tells him he has a call from Mr. Jones from the industrial polluters association. Edison takes the call and says, “Bob, for a small campaign contribution we’ll see to it that the EPA leaves polluters alone when we take office.” Edison hangs up the phone and his[…]

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J.K. Rowling’s Big Lesson & How To Increase Readership

By: Darcy Juarez on: October 4th, 2012 1 Comment

“Can’t lose.” That’s what media people were saying about British author J.K. Rowling’s new book, The Casual Vacancy. The author released her first attempt at writing an adult-themed book last Thursday. Prior to its release, CBS News said that whether it “is a staggering genius or a mediocre disappointment” the book couldn’t lose as it was already at the top of Amazon bestsellers list and had sold at least a million copies in advance in[…]

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How To Make People Choose You When They Are Ready To Buy…

By: Dave Dee on: October 2nd, 2012 11 Comments

Last week a friend of mine’s husband had six hours of dental work. Deathly afraid of the dentist, he put his visit off so long that he needed a lot of work done. In fact, it took six years of poking and prodding the guy to finally get him to go. Now that might be a little on the long side of the buying cycle, but today I want you to think about when, why[…]

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The Biggest Mistake Business Owners Make

By: Darcy Juarez on: September 27th, 2012 2 Comments

The other day I was reading an article about weight loss. The theme of the article was that most weight loss efforts fail because the person isn’t able to maintain their new routine. Being a marketer, I immediately was struck by how this weight loss mistake is the same mistake some business owners make with their marketing. Stay with me here… Some of the reasons cited for not losing weight were that people: Got bored[…]

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The Truth About Converting Customers And Four Tips To Make It Easier

By: Dave Dee on: September 25th, 2012 2 Comments

Last week at the Fast Implementation Boot Camp, GKIC members left excited because of the proven “ready-to-go” marketing processes they now have for their businesses. It’s one of my favorite events because the change we see in businesses after they attend is so dramatic… Like Walter Bergeron, our 2012 co-Marketer of the Year winner, who attended the Fast Implementation Boot Camp one year ago in September of 2011. Walter went home and mailed out a[…]

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Three Tips On How To Prevent Your Prospect From “Walking Out” On Your Sales Offer…

By: Darcy Juarez on: September 20th, 2012 6 Comments

The end of the first teachers strike in 25 years in Chicago yesterday made me think about mistakes businesses make when doing lead generation promotions… Similar to the Chicago strike where teachers felt their problems were not being solved by their current contract… prospects don’t respond to your lead generation letters when they feel you aren’t solving their problems or challenges. Dan Kennedy just released his course Opportunity Concepts Marketing in which he reveals why[…]

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Are you stopping just short of striking gold?

By: Dan Kennedy on: September 18th, 2012 7 Comments

You may remember this true story from Napoleon Hill’s book Think and Grow Rich…  Insurance Salesman R. U. Darby’s uncle went west to dig for gold and get rich during the gold rush. After weeks of hard work and digging, he discovered a piece of gold. He needed machinery to go deeper, so he discreetly covered up the mine, returned home and hatched a plan with his relatives and neighbors. They pooled their money, bought[…]

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