Posts Tagged ‘image advertising’

Is Dan Kennedy Anti-Brand? The Surprising Answer

By: Dan Kennedy on: September 21st, 2009 15 Comments

This post, I’ll address a question I get confronted with a lot, about “branding” – the tough guys pointing out that I rail against branding yet obviously engage in brand-building myself. Actually I’m not “anti-brand” at all, and as you can observe, have diligently turned myself into a personality brand (go ahead, Google ‘Dan Kennedy’ and see what turns up. Be sure you’ve packed a lunch. You’ll be there a while.), and have “NO B.S.”[…]