Posts Tagged ‘Information Marketing’

Six Tips For Using This Shortcut To Success Tool

By: Darcy Juarez on: March 14th, 2013 3 Comments

Last week at the Fast Implementation Boot Camp, I witnessed the magic of networking. Connections were made, budding friendships and accountability partners started, alliances were formed, and even some possible joint-ventures emerged… all through networking. Networking is one of the best ways to make powerful connections that can propel your business forward and shortcut your path to success. Of course, there are tons of opportunities for networking, (too many, actually) some better than others. But[…]

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Are You Hunting In The Wrong Place?

By: Dan Kennedy on: March 12th, 2013 9 Comments

I’ve been in the advice dispensing business for 40 years. Throughout my career I’ve been paid millions and millions of dollars by CEO’s of Fortune 500 companies, entrepreneurs, small business owners, even my peers, professional speakers, authors and consultants. Whether the economy is good or bad, I remain fully booked and in demand. On occasion I have run up against ‘professional norms and guidelines’ dictated by some association or certifying organization, and had my fees[…]

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Nine Questions You Must Ask Before Creating An Information Product

By: Darcy Juarez on: February 12th, 2013

People. You, me everyone… We have a voracious appetite for information. We want information on how to do things better, faster and easier. We want information on how to be more successful, how to be healthier, how to play guitar, how to be thinner, how to create wealth…the list goes on. Over half of this country’s economy is on expenditures on information and information products according to an article I read recently. However, with a[…]

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Make Something Happen NOW

By: Darcy Juarez on: January 29th, 2013 1 Comment

Can you believe it’s almost the end of January already? In an attempt to help members stay on track with their new 2013 goals, the other day we asked members to share what they were doing to improve their business… A variety of answers came in such as attending mastermind meetings and conferences, studying courses like Magnetic Marketing, finishing a website, working on blog posts, articles and newsletters, writing a book and more. Another question[…]

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How To Build Your Own “Million Dollar Rolodex”

By: Dan Kennedy on: January 24th, 2013 4 Comments

This month, in the No B.S. Marketing Letter I talked about the only two ways to think about the 1% and 99%. If you read it, you got a big lesson in how certain thinking and complaints can virtually guarantee you will never be rich—and what to do if you want to change your circumstance and become a member of the 1% club. Another complaint that comes from the unsuccessful is that success or wealth[…]

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The Best Thing You Can Do To Improve The Lives Of Your Children…

By: Darcy Juarez on: January 17th, 2013 3 Comments

“One of the biggest gifts that you can give your daughter is to show her that you love what you do.” —Maggie Wilderotter, Frontier CEO and one of the 21 female Fortune 500 CEOs When Brittany Lynch was 15 or 16 years old, she remembered her dad getting a lot of “junk mail.” Curious about it, she asked him, “Dad what is all this junk mail you keep getting from Dan Kennedy? And more importantly,[…]

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For Ladies Only? You Can’t Be Serious…

By: Dan Kennedy on: January 15th, 2013 6 Comments

Over the years I’ve become known as “the professor of harsh reality.” I was dubbed this because I was the only one in a chorus of yes-men who would ever point out the flaws in a proposed idea. Not everyone always likes to hear about flaws. In fact, I learned early in life that most people prefer delusion to reality. Dislodging people from their delusions often winds up making you the brunt of their anger—the[…]

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The 3 Biggest Mistakes To Avoid When Creating Info-Products

By: Dave Dee on: January 10th, 2013 4 Comments

“Anyone who never made a mistake has never tried anything new.”—Albert Einstein Recently I was reading about some of the top mistakes made in 2012. From political campaign miscues to Apple’s Public Relations nightmare with their new mapping service to Facebook’s mobile strategy which relied too heavily on one type of technology…companies talked about what they did wrong. Mistakes are inevitable when you are out there giving it your all to create the business and[…]

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8 Steps To Making More Money in 2013!

By: Dave Dee on: January 3rd, 2013 6 Comments

The end of the year and beginning of a new one tends to make one reflect on the year’s successes and failures… What were your top achievements? What was your biggest failure? What had the biggest impact? And so on… Instead of focusing on generic achievements, I thought it’d be fun to put a little twist on this year’s achievements by relating them specifically to your marketing successes and failures. So here’s how to review[…]

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Four ways to add quick profits to your business…

By: Darcy Juarez on: December 28th, 2012 2 Comments

“Publish or perish.” That’s what Dan Kennedy and Matt Zagula say in their new book, No B.S. Trust-based Marketing. Dan continues, “Even if you are a proprietor of a local hardware store, landscape company, home remodeling company, etc., …you need to write and publish your own book as well as other information media such as newsletters, special reports, how-to-guides, and more. Anyone who seeks trusted authority and advisor status will publish, or perish.” In an[…]

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