Posts Tagged ‘jeff johnson’

Four Steps To Creating A List Building Machine

By: Dave Dee on: March 15th, 2015 7 Comments

“I need help building my list!” This is a universal problem that virtually every business owner has and it’s the number one thing we’re told by you that you need help with. This is a great thing for two reasons…first off it tells us you understand the value of a list.  Recently I was in Chicago and went to a restaurant called Carnivale with Darcy and “the jewel” (aka Mike.) It’s one of Mikes favorite[…]

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Get 24,000 leads using this one strategy…

By: Dan Kennedy on: December 19th, 2014 7 Comments

In the past I wrote about the power of anonymous advertising. One notable example was of restaurateur, Ed Novak, who at the time owned The Broker Restaurant in Denver (he’s since sold to Jerry Fritzler who interestingly started out as a bus boy in the restaurant). Since beginning with $900 in capital over 40 years ago, Ed repeatedly flummoxed his competitors with strategies like free shrimp cocktails for all customers…a selection of 20 different wines[…]

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The REAL Reasons That Your Sales Are Lower Than You Expect (Part One)

By: Dave Dee on: December 11th, 2014 1 Comment

“People are programmed to buy.” –Frank Kern About a week ago, an article in the National Retail Federation appeared that theorized three reasons why Black Friday shopping revenue was lower this year. The reasons cited to influence spending are focused mainly on things outside of a business owner’s control. These include retailers offering discounts much earlier, that the economy is improving, and that consumers are more savvy about spending. But what the article doesn’t address[…]

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