Posts Tagged ‘learn marketing’

For Ladies Only? You Can’t Be Serious…

By: Dan Kennedy on: January 15th, 2013 6 Comments

Over the years I’ve become known as “the professor of harsh reality.” I was dubbed this because I was the only one in a chorus of yes-men who would ever point out the flaws in a proposed idea. Not everyone always likes to hear about flaws. In fact, I learned early in life that most people prefer delusion to reality. Dislodging people from their delusions often winds up making you the brunt of their anger—the[…]


The 3 Biggest Mistakes To Avoid When Creating Info-Products

By: Dave Dee on: January 10th, 2013 4 Comments

“Anyone who never made a mistake has never tried anything new.”—Albert Einstein Recently I was reading about some of the top mistakes made in 2012. From political campaign miscues to Apple’s Public Relations nightmare with their new mapping service to Facebook’s mobile strategy which relied too heavily on one type of technology…companies talked about what they did wrong. Mistakes are inevitable when you are out there giving it your all to create the business and[…]


Four ways to add quick profits to your business…

By: Darcy Juarez on: December 28th, 2012 2 Comments

“Publish or perish.” That’s what Dan Kennedy and Matt Zagula say in their new book, No B.S. Trust-based Marketing. Dan continues, “Even if you are a proprietor of a local hardware store, landscape company, home remodeling company, etc., …you need to write and publish your own book as well as other information media such as newsletters, special reports, how-to-guides, and more. Anyone who seeks trusted authority and advisor status will publish, or perish.” In an[…]


Are You The Next “Casey Stengel” Of Your Marketplace?

By: Dave Dee on: December 27th, 2012 1 Comment

He never intended on being a coach. In fact, his long-term goal was to be a dentist. Athletically inclined, he played a number of sports including football, basketball and baseball, continuing on in the minor league in 1910-1911 where he saved enough money to go to dentistry school. However, after having problems finding left-handed dentistry tools, he continued in baseball and was brought up to the Dodgers late in the 1912 season. It was then[…]


Want An Army Of “Elves” To Promote Your Products?

By: Darcy Juarez on: December 25th, 2012 No Comments

“How does Santa get all those toys made and delivered?” It’s a question kids have wondered throughout the years. And with today being Christmas, as kids open their stockings and gifts, it’s a question that will be asked millions of times around the world. Movies throughout the years have shown their explanation of how it’s done. In the 2011 movie, Arthur Christmas, Santa’s oldest son Steve runs the command center for Santa, while a younger[…]


READ THIS If You Want More For Your Life

By: Dan Kennedy on: December 20th, 2012 17 Comments

This time of year, where I am, it’s a good time to catch up on some reading… Inside, by the fireplace, while outside, cold winds wail and snow swirls. I have a relatively large library with thousands of books. Here are some of the books in my permanent and/or current reference libraries that I consider among the most valuable and valued. I believe working your way through this list will transform your life in ways[…]


Young Entrepreneurs…How To Lay The Foundation Today For Your Children’s Business Success Tomorrow…

By: Darcy Juarez on: December 18th, 2012 2 Comments

One of my goals for 2013 is to see more people learn what direct response marketing is and how to get results with it. And while there are a whole lot of people that don’t know about it yet, one change I’d love to see is in teaching people about it at a younger age. This year, “Take our Daughters and Sons to Work Day” program will be celebrated Thursday, April 25, 2013. The day[…]


Slay The Dragons In Your Business

By: Dave Dee on: December 13th, 2012 11 Comments

Tomorrow the movie The Hobbit: An Unexpected Journey opens in theaters. Based on J. R. R. Tolkien’s fantasy novel The Hobbit, the movie is basically about killing dragons and finding treasures. (Great metaphor for business, wouldn’t you agree?) There’s been a lot of hype and excitement surrounding the movie, so let’s dig deeper and see what you can use to slay the dragons in your business.  For instance, things like how to sell more and[…]


How To Sell Better, Even If You Aren’t A Skilled Copywriter

By: Dan Kennedy on: December 11th, 2012

A recent encounter at Info-Summit reminded me of a powerful technique you can use to multiply your income… You can use this whether you are experienced or not, have skill or not, or know very little or a lot about your industry. In fact, even if you consider yourself an amateur copywriter, you can use this to out-perform an experienced pro. It’s a rare secret advantage far too few businesses use. It’s revealed in a story[…]


Three Ways To Offset The Fiscal Cliff

By: Darcy Juarez on: December 6th, 2012 2 Comments

With the end of the year looming, U.S. government officials don’t appear to be any closer to a resolution for the pending “fiscal cliff.” Falling off the cliff would most likely mean a recession according to some economists. What happens then? A more dramatic version and acceleration of what’s already happening: the middle shrinks. People still buy necessities, but the middle freezes up, afraid to spend discretionary money. Even on necessities, Dan Kennedy says, speaking[…]