Posts Tagged ‘list building’

Nurturing Your Herd from Offline to Online

By: Dan Kennedy on: January 9th, 2016 6 Comments

If you have a list of names with mailing addresses, it makes sense to move these names online. Why? Contacting them online with email messages costs practically nothing, especially compared to the cost of a regular postal mailing. There is a huge economic advantage to staying in touch regularly with emails. However, don’t entirely abandon or discard your regular snail mail list. Hold on to it for special occasions. There are times when it’s smarter[…]

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Key Ingredients for Successful Direct Response Copy

By: Dan Kennedy on: May 29th, 2015 2 Comments

I’ve often been asked how I can justify charging $18,800 a day as a marketing consultant or up to $100,000 to write a sales letter, ad campaign, video script, etc. That’s easy. Words matter. And I’ve developed a keen sense for picking and combining words that I know will sell. Now you may wonder if I’m really 20 times better than a copywriter who charges $5,000 to write a sales letter, ad campaign, video script,[…]

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Size Does NOT Matter: The REAL Secret Of Great Relationship…

By: Darcy Juarez on: July 14th, 2013 7 Comments

Publisher Gary Scott had a list of just 1900 people. In three months’ time, with just $950 investment, he made $150,000. He repeated this again and again year after year. While he grew his list, it still remained relatively small, barely tipping 20,000. Despite this, he’s made far more money from his small list than many who have lists five and ten times the size of his. In fact, he’s made millions from it. It[…]

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