Posts Tagged ‘mail letters’

Critical Copywriting Strategies for Marketing a Small Business

By: Dan Kennedy on: October 23rd, 2009 4 Comments

Around here, on Planet Dan, we say “Copy Is King”…and we focus on the Message (and on Message To Market Match). But, as the highest paid professional, freelance direct-response copywriter working today, I can afford to tell you…and do tell you….things other copywriters will not. While it must be on target, copy gets credit for only 20% to 25% of a successful direct-mail piece/campaign, ad, web site, etc. Another critical element is the ‘who’ reading[…]

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