Posts Tagged ‘mail order business’

Direct Marketing Legend Lyman Wood’s 8 Tips For Selling A New Product

By: Darcy Juarez on: June 21st, 2012 7 Comments

This past Sunday, June 17th, was the anniversary of Lyman Wood Day… A 1993 proclamation given by the Governor Howard Dean, M.D. of Vermont cited Wood for: Spending “half a century developing and improving dozens of Vermont direct marketing businesses.” Providing “a model of socially responsible, values-based business management, long before the notion of ‘a bottom line’ was invented.” Serving “as  guide and mentor to innumerable Vermont entrepreneurs and direct marketers; ” and Being “a[…]