Posts Tagged ‘Mark Twain’

The demise of direct mail – strictly a grand illusion

By: Dan Kennedy on: March 24th, 2015 15 Comments

“The reports of my death have been greatly exaggerated.” – Mark Twain Mark Twain was addressing his critics who were spreading rumors that he had passed away. In fact, Twain was very much alive and his popularity with readers was peaking. Twain also could have been talking about direct mail marketing, that tried-and-true form of advertising that’s been around for over 100 years and still going strong. The fact is direct mail is hardly dead.[…]