Posts Tagged ‘Marketing strategies’

How to transform your life (and your bank account) with what you already know

By: Darcy Juarez on: November 8th, 2012 5 Comments

Yesterday I arrived in Nashville for what promises to be the best INFO-Summit GKIC has ever held. I know, I know. You’ve heard that before. But the reason why I say it with such confidence is I’ve never seen so many big hitters from the information marketing world in one place before. Picture bumping elbows with Rich Schefren, Alex Mandossian, Ali Brown, Dave VanHoose, Yanik Silver, Dave Dee and Vince Palko. Imagine having a conversation[…]


How to guarantee victory in your advertising campaign…

By: Dave Dee on: November 6th, 2012 9 Comments

Today people head to the polls in the U.S.A. to decide who will be our next president. Over the past few days, candidates have displayed a mannerism that the most successful entrepreneurs use to chart their course to business victory. It’s something you’ll need if you intend to unseat your competition. Fight off feelings of being overwhelmed and eliminate chaos. And lead yourself and your business to the transformation, quality of life, wealth and victory[…]


The Best And Most Profitable Business Ever Devised

By: Dan Kennedy on: November 1st, 2012 9 Comments

On Tuesday, Walt Disney CEO Bob Iger discussed some of the reasoning behind the purchase of Lucasfilm Ltd., the film company behind Star Wars. He said that the Star Wars films have “more than 17,000 characters inhabiting several thousand planets and spans 20,000 years” – giving “infinite inspiration and opportunities” for Disney artists to work with. When you look at your life, interests and business, you’ll discover that you too have a lot of inspirations[…]


A Checklist To Maximize Your Wealth

By: Darcy Juarez on: October 30th, 2012 4 Comments

With Halloween just around the corner, I can’t help but think about the schemes kids come up with for getting the most candy… Such as plotting your route to make sure you hit the houses that give out the best and most candy or going to a neighborhood with smaller yards so you can “hit” more houses. I’ve even heard of people changing into a second costume so they can go to the same houses[…]


Clark Kent Quits (and how you can too!)

By: Dave Dee on: October 25th, 2012 1 Comment

Yesterday, in Superman issue 13, Clark Kent quit his long-time job at the Metropolis newspaper. Kent, Superman’s alter ego, has been employed by the newspaper since the comic book series started in the 1940’s. But new Superman writer Scott Lobodell says they wanted to “explore Superman through a modern-day lens.” As far as what Kent will be doing now that he’s quit—Lobodell says you are going to see him “come into his own in the[…]


The One Simple Difference Between Top Income Earners And Everyone Else…

By: Dan Kennedy on: October 23rd, 2012 3 Comments

Recently, having trekked to four cities in four days on my book promotion tour for my new book No B.S. Guide to Trust-Based Marketing, I received a question. I was traveling with the sponsor team on a Lear jet, moving at the end of each day’s event to the next city. Everybody on the team knows I write books, newsletters, and other products as well as advertising copy for clients. So one asked what I[…]


Send Emails, Cash Checks

By: Darcy Juarez on: October 18th, 2012 4 Comments

Over the past few weeks, we’ve been talking about building a lead generation machine. A key marketing ingredient if you want to stop worrying about where your next customer will come from… But here’s the thing… Once you have those leads, they will expect you to sell them something. There are different vehicles you can use, such as direct mail, email, on the phone or in person, to sell your products and services to these[…]


Get Your Marketing Ready For Those Most Likely To Vote YES

By: Dave Dee on: October 16th, 2012 6 Comments

Last week I read a funny cartoon about the election … “The Brilliant Mind of Edison Lee” cartoon shows Orville Edison running for the White House. An assistant tells him he has a call from Mr. Jones from the industrial polluters association. Edison takes the call and says, “Bob, for a small campaign contribution we’ll see to it that the EPA leaves polluters alone when we take office.” Edison hangs up the phone and his[…]


J.K. Rowling’s Big Lesson & How To Increase Readership

By: Darcy Juarez on: October 4th, 2012 1 Comment

“Can’t lose.” That’s what media people were saying about British author J.K. Rowling’s new book, The Casual Vacancy. The author released her first attempt at writing an adult-themed book last Thursday. Prior to its release, CBS News said that whether it “is a staggering genius or a mediocre disappointment” the book couldn’t lose as it was already at the top of Amazon bestsellers list and had sold at least a million copies in advance in[…]


How To Make People Choose You When They Are Ready To Buy…

By: Dave Dee on: October 2nd, 2012 11 Comments

Last week a friend of mine’s husband had six hours of dental work. Deathly afraid of the dentist, he put his visit off so long that he needed a lot of work done. In fact, it took six years of poking and prodding the guy to finally get him to go. Now that might be a little on the long side of the buying cycle, but today I want you to think about when, why[…]