Posts Tagged ‘marketing tools’

Why Copy Cosmetics are Important to Your Marketing Success!

By: Mike Capuzzi on: September 10th, 2010 No Comments

Why Copy Cosmetics are Important to Your Marketing Success! If you want to quickly and easily improve the effectiveness of your marketing, whether online or offline, you need to understand the critical relationship between how your copy looks and the response it generates. Back in April of 1998, marketing guru and master copywriter, Dan S. Kennedy wrote in his newsletter “Cosmetics Matter!” What Dan was referring to is one of the most often over-looked and[…]


Increase Your Sales By Making Your Prospect “Nervous”

By: Bill Glazer on: August 25th, 2009 4 Comments

Have you ever had a brief encounter with somebody famous? Almost everybody has at least once in their life. How did you feel? Excited? But maybe also a bit tongue-tied and nervous? To at least some degree, you too can and should be creating this same kind of feeling in the minds of your customers and prospects. How? By getting yourself and your business written-up in newspapers, magazines and trade publications as well as featured[…]