Posts Tagged ‘marketing tutorial’

How To Rob People Legally and Leave ‘Em With a Smile on Their Faces

By: Dan Kennedy on: September 18th, 2009 10 Comments

A past issue of the Sunday New York Times included this article, headlined: IS THIS CREAM WORTH $500.00? Although I’m sure it was not the reporter’s purpose she prepared a marvelous marketing tutorial. What’s in a name? The company behind Deep Repair Facial Serum, Z. Bigatti, “a name that might conjure images of Milanese scientists…” – the owner, feet firmly planted in St. Paul, Minnesota, says his business partner just made the name up, because[…]