Posts Tagged ‘marketing’

Direct Marketing Legend Lyman Wood’s 8 Tips For Selling A New Product

By: Darcy Juarez on: June 21st, 2012 7 Comments

This past Sunday, June 17th, was the anniversary of Lyman Wood Day… A 1993 proclamation given by the Governor Howard Dean, M.D. of Vermont cited Wood for: Spending “half a century developing and improving dozens of Vermont direct marketing businesses.” Providing “a model of socially responsible, values-based business management, long before the notion of ‘a bottom line’ was invented.” Serving “as  guide and mentor to innumerable Vermont entrepreneurs and direct marketers; ” and Being “a[…]


The “Soda War”: What Schwarzkopf Could Teach Bloomberg

By: Dan Kennedy on: June 14th, 2012 7 Comments

The “soda war” press about New York City Mayor Michael Bloomberg’s proposal to ban super-sized soft drinks is really heating up… Bloomberg wants to restrict soda drink servings to no more than 16 ounces in restaurants,  street carts and entertainment facilities like stadiums and movie theaters. Millions of dollars are being spent on advertising on both sides of the proposal. Recently the city ran a full-page ad showing a 32 oz. soda cup—the kind you[…]


The Easier, More Enjoyable Way To Make Sales Go Through The Roof

By: Dave Dee on: June 12th, 2012 5 Comments

A couple of weeks ago I read a comment in response to one of my blog posts that immediately made me think of a sales and persuasion technique we rarely, if ever, talk about… The comment was made by a reader named Scott on my post, Three Business Lessons From The “Queen Of Disco” Donna Summer… (If you missed that post, you can view it here.) In his comment, Scott relayed how he used similar[…]


Google is SLAPPING Hard Lately…Here’s The Why and How to Fix It

By: Brian Horn on: March 2nd, 2011 5 Comments

You may or may not have seen the story in The New York Times about the SEO debacle involving JC Penney: The Dirty Little Secrets of Search (if that doesn’t work, read it here too) Basically, JC Penny got busted for using practices that were not inline with Google’s policies.  They got busted, and dropped from hundreds of #1 spots for terms like “dresses”, “bedding” and “area rugs” to #70 or higher over night. Internet[…]


Checklist for Becoming an Innovative Small Business Marketer

By: Dan Kennedy on: January 5th, 2010 7 Comments

When clients retain me as a marketing consultant they’re actually paying for two basic things, experience and innovation. Experience can be gained in only two ways, through your own situations or by reading and hearing about other situations. Innovation though is a method of thinking. The first thinking that I do when facing most small business marketing situations is to run through the same fundamental principles of success that govern all aspects of business. One[…]


Why are These Companies Excellent?

By: Dan Kennedy on: December 28th, 2009 5 Comments

I want to talk just a little about the few truly excellent American companies I carefully observe and respect and why they’re so successful. First, let’s talk a little about the lack of excellence and one great place to find that is the hospitality industry. The hotel and motel industry is, in my opinion, the most screwed up, poorly managed, insensitive, uncaring industry there is. I travel a lot and my company’s booked meeting rooms[…]


August 2000 Interview Between Dan and Bill (Pt 2)

By: Dan Kennedy on: December 7th, 2009 1 Comment

Bill: It takes about eight minutes to get out 10,000 messages, which is fascinating. Because Dan, as you know and we’ve had many discussions about this, my sales associates who work in my stores, they are required to make telemarketing calls to their previous clients, which is a very, very strong media which I highly encourage people to continue to do. But a good sales associate can make maybe, if he’s really good, maybe 20[…]


Owning Page 1 of Google for Your Name

By: Brian Horn on: November 18th, 2009 11 Comments

Do you Google yourself? How many of the listings on page 1 are about you? How many are about some other tool that just happens to be blessed with the exact same name as you? If a potential client or customers is researching you, the first place they will go to (in most cases) is Google. Of course, your website should be there, but what are some other easy ways to own the 1st page[…]


Critical Copywriting Strategies for Marketing a Small Business

By: Dan Kennedy on: October 23rd, 2009 4 Comments

Around here, on Planet Dan, we say “Copy Is King”…and we focus on the Message (and on Message To Market Match). But, as the highest paid professional, freelance direct-response copywriter working today, I can afford to tell you…and do tell you….things other copywriters will not. While it must be on target, copy gets credit for only 20% to 25% of a successful direct-mail piece/campaign, ad, web site, etc. Another critical element is the ‘who’ reading[…]


How to Get 500 Free Leads from Facebook with 1 Hour of Work

By: Brian Horn on: October 7th, 2009 43 Comments

GUEST POST FROM BRIAN HORN One of the most powerful ways to build a Facebook Group or Fan Page size is virally. Whenever someone joins your Group, all their Friends will see that on their Wall. The problem for us, as business owners, is that most people will not rush to join a business’s Group or Fan Page (especially if they are not familiar with you or your business). So how can you use the[…]