Posts Tagged ‘money’

Four Strategies To Bring You Six (And Maybe Even Seven) Figures In 2013

By: Dave Dee on: December 24th, 2012 5 Comments

What are your goals for 2013? I’m betting one of them is to make more money. Grant it, I’m not going out on a limb here as I don’t think I’ve ever met an entrepreneur whose goal was to make less money than they did the year before. Of course, this year getting customers, selling at decent profits and holding onto income will present new challenges. Tax increases, regulatory fees and full-time jobs being converted[…]

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Three Ways To Offset The Fiscal Cliff

By: Darcy Juarez on: December 6th, 2012 2 Comments

With the end of the year looming, U.S. government officials don’t appear to be any closer to a resolution for the pending “fiscal cliff.” Falling off the cliff would most likely mean a recession according to some economists. What happens then? A more dramatic version and acceleration of what’s already happening: the middle shrinks. People still buy necessities, but the middle freezes up, afraid to spend discretionary money. Even on necessities, Dan Kennedy says, speaking[…]

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The “Soda War”: What Schwarzkopf Could Teach Bloomberg

By: Dan Kennedy on: June 14th, 2012 7 Comments

The “soda war” press about New York City Mayor Michael Bloomberg’s proposal to ban super-sized soft drinks is really heating up… Bloomberg wants to restrict soda drink servings to no more than 16 ounces in restaurants,  street carts and entertainment facilities like stadiums and movie theaters. Millions of dollars are being spent on advertising on both sides of the proposal. Recently the city ran a full-page ad showing a 32 oz. soda cup—the kind you[…]

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The Easier, More Enjoyable Way To Make Sales Go Through The Roof

By: Dave Dee on: June 12th, 2012 5 Comments

A couple of weeks ago I read a comment in response to one of my blog posts that immediately made me think of a sales and persuasion technique we rarely, if ever, talk about… The comment was made by a reader named Scott on my post, Three Business Lessons From The “Queen Of Disco” Donna Summer… (If you missed that post, you can view it here.) In his comment, Scott relayed how he used similar[…]

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Shout It From the Rooftop

By: Dan Kennedy on: November 13th, 2009 6 Comments

It’s funny how problems change. At one time, my biggest challenge was making money. This year I paid considerably more in taxes than I once had as my hard-to-imagine-hitting income goal. These days, neither I or most of my clients and coaching members seem to have any trouble in the income department. The biggest demographic trend we’re all adjusting our small business marketing to is mass affluence. For most of my clients, businesses I’m involved[…]

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When Things Don’t Go As Planned

By: Dan Kennedy on: August 26th, 2009 11 Comments

The moral of Earl Nightingale’s greener pastures story is, nobody’s business or life is perfect, and the most perfect of another’s situations is rarely as good as it seems from afar. It would be dangerous to trade, even with the person you might envy most, based only on observations from a distance. It’s usually better to work at making your own “house” better and more to your liking than to envy or swap for another.[…]

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How To Get The Really BIG “Super Affiliates” Lining Up To Sell Your Product

By: Dan Kennedy on: August 25th, 2009 4 Comments

I’m going to share with you how to cultivate those powerhouse affiliates who will have a massive impact on your bottom line. I’m talking about… …Super affiliates! Super affiliates typically either control a great deal of traffic (or know how to) and/or have a sustainable mailing list. You probably already know who they are. Start thinking of your dream list of people who could promote your product or service – those are the guys or[…]

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How to Use Two Simple Words to Immediately Get More Money Out of Every Customer

By: Bill Glazer on: August 22nd, 2009 6 Comments

What small business marketing technique, that is only two simple words, can get you more money? It’s simply…saying “Thank you”. I bet you might be thinking, “Saying thank you to our customers for their business is not any big secret. What are you trying to pull here?” Ah…just hold your horses and I think you’ll see how wonderful this technique can be. Most people will make some kind of thank you gesture to their clients[…]

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Don’t Overlook Opportunities to Encourage Others

By: Bill Glazer on: August 6th, 2009 1 Comment

I woke up on February 1st with no heat. Heater dead. I called somebody out of the Yellow Pages – best ad. They had a guy there in an hour, fixed a “bad igniter.” $154.00. But he upsold me to their Priority Yearly Service Plan, which got me a $27.00 discount on the $154.00, but, in total, had my check made out for $314.00. I spent more to save some. When that’s all over with,[…]

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You Need Concentration and Concentrated Effort

By: Dan Kennedy on: August 6th, 2009 8 Comments

I don’t like to dawdle and I’m mystified by people who do. There are times I envy them their laissez-faire, relaxed attitude, just sort of meandering along, apparently satisfied with whatever gets done, getting done and whatever doesn’t laying around until tomorrow or next week. It intrigues me that people live like this. I occasionally wonder what it would be like. This is not, as near as I can tell, The Renegade Millionaire Way. The[…]

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